I started the week playing with Lensa and ended it playing with ChatGPT.  Both have changed how I think about the future. Lensa is pretty cool and while I'm sure there are better, more sophisticated AI photo tools, Lensa allowed me to create 200 new portraits in the span of a train ride to New York. The issue is that unbeknowst to me at the time, Lensa is taking the work of artists and manipulating it without their consent. The speed of technology will always outpace our ability to manage it. Happy to discuss the ethics of Lensa over drinks, but I'll say this: I'm going to work with my designer (who is very much human) to take from Lensa some ideas that we can have fun with. In other words, thanks AI for the inspiration, but I'll look for a real artist's touch. 

Which brings me to ChatGPT. This feels like the future of search. You've probably heard me opine on how I hate today's computer operating systems and the internet – humans do too much of the work that computers do better. I think that's about to change. Here's my bold prediction: the future of writing will become editing. I'll show you why:

This is a living document and what I'm going to do is as I think up industry-related queries, I'll add them here and we'll see how ChatGPS did.

What is Ad Operations?

Ad operations, also known as ad ops, is a field that involves the management and technical execution of advertising campaigns. Ad ops professionals are responsible for overseeing the entire advertising process, from planning and buying advertising space to ensuring that ads are delivered to the right audiences and that they are tracked and measured accurately.

The work of ad ops professionals involves a wide range of tasks, including coordinating with advertisers and publishers, setting up and managing ad campaigns, tracking the performance of ads, and optimizing campaigns to improve their effectiveness. Ad ops professionals also often work closely with other teams within an organization, such as sales, creative, and analytics, to ensure that advertising campaigns are successful.

Ad ops is an important field within the advertising industry, as it is responsible for ensuring that advertising campaigns are delivered and tracked accurately. This helps advertisers to measure the effectiveness of their campaigns and make data-driven decisions about how to improve them.

Overall, ad operations is a field that involves the technical and operational aspects of advertising campaigns, with a focus on ensuring that campaigns are delivered and measured accurately. Ad ops professionals play a critical role in the advertising industry by helping to ensure the success of advertising campaigns.

[SEO-wise, this would do well. Zero flavor, but it would definitely give someone a place to start.]

Write an article about Seller Defined Audiences

Seller defined audiences are a type of targeting option that allows sellers to reach specific groups of consumers on the platform they are using to advertise. This targeting option allows sellers to create custom audiences based on specific criteria, such as demographics, interests, behaviors, and more.

One of the benefits of seller defined audiences is that they can be used to target specific groups of consumers who are most likely to be interested in the seller's product or service. This can help to improve the effectiveness of the seller's advertising campaigns, as they will be reaching consumers who are more likely to be interested in what they have to offer.

Another benefit of seller defined audiences is that they can be used to exclude certain groups of consumers from the seller's advertising campaigns. For example, if a seller knows that their product is not relevant to certain age groups or demographics, they can use seller defined audiences to exclude these groups from their targeting. This can help to reduce the amount of money the seller spends on advertising, as they will only be reaching consumers who are likely to be interested in their product.

To create a seller defined audience, sellers will need to have access to the advertising platform they are using. Most platforms will have a section where sellers can create custom audiences, and they will need to provide the specific criteria that they want to use to target their audience. This can include things like age, gender, location, interests, behaviors, and more.

Once the seller has created their audience, they can use it to target their advertising campaigns. This will allow them to reach specific groups of consumers who are most likely to be interested in their product or service.

In conclusion, seller defined audiences are a useful tool for sellers looking to improve the effectiveness of their advertising campaigns. By allowing sellers to create custom audiences based on specific criteria, these targeting options can help to improve the relevance of the ads that consumers see, ultimately resulting in better results for the seller.

[This might help me explain SDA to someone in sales or outside the industry. Again, a good starting point.]

Are Brand Safety Standards Fair to Publishers?

It is difficult to say whether brand safety standards are fair to publishers without knowing more about the specific standards in question and how they are implemented. In general, brand safety standards are designed to protect advertisers from having their ads appear on questionable or inappropriate content, and they can help to ensure that ads are only shown on high-quality, reputable websites.

For publishers, brand safety standards can be both a benefit and a challenge. On the one hand, these standards can help to ensure that the content on their site is of a high quality and that their site is considered reputable by advertisers. This can make it easier for publishers to attract advertisers and generate revenue from their content.

On the other hand, brand safety standards can also be challenging for publishers, as they may need to make changes to their content or the way they operate in order to comply with these standards. This can require additional effort and resources on the part of the publisher, and it may also result in some of their content being deemed unsuitable for advertising.

Overall, whether brand safety standards are fair to publishers depends on a variety of factors, including the specific standards in question, how they are implemented, and the impact they have on the publisher's ability to generate revenue.

[Well look at that: ChatGPT knows how to walk the thin line. I can't wait for ChatGPT to run for political office. That being said, it's not wrong.]

What other questions should we ask ChatGPT? I'm happy to add to this article.

- Beeler Out.