What Caught our Attention - April 2023
Published on April 4, 2023
[mc] So many things…
- If publishers can’t get financing for quality journalism, we are in big trouble. The two big buckets I am focused on are new and diverse voices. Not the first to say it, won’t be the list, but going to keep on saying it.
- AI. Remember when we didn’t really talk about AI? What did we talk about? It’s not new, but it is gaining steam.
- Data Clean Rooms. Please raise your hand if you are testing or transacting, I believe there is a future here, but I want to hear more about hands on use.
- Diversity. Super passionate about it. Diversity makes our life better. Period.
- Maybe more later. :)
What we are paying attention to
The value of publisher content, data, and audience
- Publishers demand advertisers stop harvesting their data and IP
- Celebrity Net Worth Twitter thread about their data being snagged and regurgitated.
- AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss - publisher content, AI, oh my
- A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — A Q&A With Jana Meron - Jana talks about why advertisers shouldn’t be afraid of the news
- Why advertising’s DEI movement has a global blindspot - “It’s another to finance the publications that cover the problematic issues that entrench the very inequities the DEI movement exists to counter.”
- Josef Najm continues to keep the funding of quality journalism top of mind
Data Clean Rooms are a hot topic. Are you ready to transact?
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Data clean rooms and the dual challenges of addressability and privacy
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To Grow This Year, Data Clean Rooms Shoot for Interoperability
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Seamless, not siloed: Why the growth of data clean rooms demands interoperability
AI
- Forget ChatGPT. There Are Practical Ways To Apply AI To Marketing - Shoutout to Oleg Korenfeld
- How Major Media Publishers Are Using AI for Content Production - It’s not new, Forbes, The Washington Post, Bloomberg, Reuters have been at it a while.
- AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss - publisher content, AI, oh my
- Google Releases Bard, Its Competitor in the Race to Create A.I. Chatbots
- ChatGPT Is Banned in Italy Over Privacy Concerns
- How is AI Reshaping the World of Marketing?
Strengths, of brand, of experience
- AdOps Are Rock Stars. Are Sales Teams Taking Advantage of Their Stardom?
- New Mediavine SVP Amanda Martin Wants To Bridge The Gap Between Buyers And Sellers
- The digital media rollup dream is dead for the moment — now it’s all about core brand strength
Deprecation of 3P cookies
- Study: Cookies’ Low Match Rates Cost Ad Tech Millions. Moving Off Cookies May Be The Answer.
- What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer - Scott shares his thoughts on Seller Defined Audiences
- CafeMedia Dishes On Alternative IDs - shoutout to Patrick McCann
- TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
Privacy, Legislation, Targeting
- What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer - Scott shares his thoughts on the recent EU study
- Belgian Authority Approves IAB Europe Action Plan for TCF Framework
- ICCL Push Drives GDPR Monitoring to Ramp Up Significantly for Big Cases
- What Publishers Need To Know About Implementing The MSPA - haven’t heard of the MSPA? Better check out the Multi-State Privacy Agreement.
- Privacy and Efficacy – a Case for Returning to One-to-Many Targeting - ExchangeWire.com - Shoutout to Sophie Toth
Women’s Diversity
- The Ad Tech Industry Is (Finally) Taking More Steps To Include Women
- A Calm Through the Storm: Women’s History Month Q&A With Laura Boodram, CRO, FatTail
- The Networking Group Helping Women In Programmatic Flourish - shoutout to Jess Barrett
- Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle
- A+E Networks' SVP of Ad Sales Mary Kang On the Importance of Mentorship and Sponsorship (Video)
Self-Serve, Automation
- Self-serve ads, new data tracking options help media ad teams regain control
- American City Business Journals Scales Up Its Direct Sales Business With A Self-Serve Platform
- Uber’s next advertising venture is self-serve, out-of-home ads
CTV
Security
- Malvertising and Ad Quality Index 2023 - from Confiant
- How Publishers Can Prevent Misleading Product Advertisements - GeoEdge’s Q1 Report investigates the prevalence and source of post-click clickbait attacks targeting mobile users in North America and the UK.
- Threat Intelligence Red Button Security Alert: DCCBoost Attacks - Security Alert, keep your eyes out
- How Clickbait Advertising Shapes User Behavior & Digital Media - Malicious ads are increasing
Retail Media
Newsletters
- We stumbled into this and thought it looked useful for those with an email business - Not a Newsletter: A Monthly Guide to Sending Better Emails
2023
- Digital Media and Advertising Industry Trends for 2023
- 7 Ad Tech Pros Predict CTV, TV, and Video Trends for 2023 - shoutout to Mike Richter
- Video trends for 2023: Short-form video is predicted to be the fastest growing segment, with double-digit gains.
- 9 Ways Publishers Can Cut Costs during Tough Market Conditions
Measurement
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DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety - In this conversation with Ari Paparo, CEO Mark Zagorski describes the company’s progress on integrating with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives.
Programmatic
- How to make the most of next-generation SSPs
- MARCH 2023 UPDATE TO OPENRTB IS NOW READY FOR IMPLEMENTATION!
- #43: Magnite + Pubmatic, unknown take rates
Strength
Case Studies - Geoedge
- How Assembly applied tech and data to reimagine vendor evaluation
- Verve Group Ensures Clean Ad Inventory by Eliminating Malicious Demand
- Ströer
- Dotdash Relies on GeoEdge to Protect their Users from Non-Compliant Ads
- Sovrn Partners with GeoEdge to Trace and Block Malicious & Unwanted Ads
Reports, Whitepapers, and eBooks for Publishers and Platforms - Geoedge
OOH
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Guide: WTF is native advertising in email? Learn how to easily expand your media offering and drive revenue with native ads in email newsletters
- Guide: WTF is native advertising in email? Learn how to easily expand your media offering and drive revenue with native ads in email newsletters