What We Read This Week (ending 4 August)
The full list of content that caught our attention this week.
#programmatic
As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline - Joe Root’s POV
Lila Hunt: Rebuttal to Joe Root’s AdExchanger Article
#PG
Why Black-Owned Publishers Like Programmatic Guaranteed
#industry
Signs of optimism shine through the bleak ad market
Amid summer of media discontent, try investing in creators and news instead
#careers
Do you need a degree to work in media and advertising?
#industry
Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal
Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
How ESPN Went From Disney’s Financial Engine to Its Problem
Research: Alternative Identifiers are Working
#community
PubForum Keynote Brooke Edwards-Plant on Embracing Innate Talents to Tackle Ad Ops
#CTV
Tune in to CTV viewers advertising expectations
#canada
All news in Canada will be removed from Facebook, Instagram within weeks: Meta
#AI
The AI rules that US policymakers are considering, explained