What We Read This Week (ending 25 August)

Published on August 25, 2023

The full list of content that caught our attention this week. 

#security
How we can consign most ad fraud to the history books

A Behind-The-Scenes Look At How Researchers Investigate Government-Backed Malvertising

#industry
GroupM is removing MFAs from its inclusion lists 

Publishers see dramatic drop in Facebook referral traffic as the social platform signals exit from news business

Ad tech firm Peer39 is letting advertisers block Maui wildfire coverage

5-hour ENERGY billionaire invests heavily into media

Infillion emerges as buyer for bankrupt adtech company MediaMath

How We Created the Newspocalypse and What to Do About It

#privacy
Ad firm plans to use people’s data in a maneuver to sink data privacy bill

Why Nothing on Your Phone Is Safe From Ads

#AI
Mumsnet introduces MumsGPT, an AI chatbot enriched with two decades of parenting insights

ChatGPT: The Virtual Assistant for Ad Ops Daily Tasks

#retail
Why Retail Media Could Overtake Search

51% of shoppers more likely to convert when served shelf-edge digital ads, ADvendio research shows

Unlocking the Value of First Party Data

Other news

What We Read This Week (ending 18 August)

August 18, 2023
The full list of content that caught our attention this week. #AIWait, ChatGPT Didn't Take My Job?Google Chrome will summarize entire articles for you with built-in generative AINew York Times Reportedly Considering Lawsuit That Could Throw OpenAI Into Chaos#programmaticMusings on the Bloated Supply Chain - shoutout Jana MeronAY Industry Insights Second Quarter Report: Yield Management In Programm

What We Read This Week (ending 1 September)

September 1, 2023
The full list of content that caught our attention this week. #videoPublisher Adoption for New Video Ad Specs Lags 6 Months After IntroductionPaul Bannister's Perspective#AIChatGPT: The Virtual Assistant for Ad Ops Daily Tasks - Nice job, Jared Collett!AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for MarketersAI Will Restore Digital Advertising’s Soul#DEIExamining LGBTQ+ representati