What We Read This Week (ending 20 October)
The full list of content that caught our attention this week.
#brandsafety
Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists
#Black-Owned Media
Demystifying Black-Owned Media With Black Enterprise - shout out to Justin Barton
#MFA
Navigating the Nuances of MFA Websites Insights from DoubleVerify’s Chief Product Officer
Some Black-owned publications push back on MFA reform amid declining traffic - shoutout to Devon Johnson, Kerel Cooper, and Rhonesha Byng
#3Pcookiedeprecation
24 Alternatives to Third Party Cookies: Thrive in a Cookieless 2024 (Part 2: Second-Party Data)
#DOOH
Key Considerations for OOH Advertising in 2024
#industry
Blood, Sweat & CPMs - Ep. 47: Angelina Eng (IAB)
Scope3 Raises $20 Million to Expand Business Measuring Digital Ads’ Emissions
Quick Tips to Encourage Visitors to Whitelist Your Site or Disable Adblock
#AI
HOW AI IS POISED TO UPEND 2024 US ELECTION ADVERTISING
#google
Google to pay German publishers 3.2 million euros per year on interim basis
#programmatic
let's talk about why the not so unified auction is a major reason we can't have nice things… - Lila Hunt shares her thoughts