1. Start with a hook: Begin with something that will grab the reader's attention and make them want to read on. This could be a relevant statistic, a personal anecdote, or a question that piques the reader's curiosity. [done]

2. Set the tone: Make sure the tone of your opening comment is consistent with the overall tone of the newsletter. If the newsletter is meant to be informative, the opening comment should set a serious and professional tone. If it is meant to be more lighthearted and fun, the opening comment should reflect that. [oh, I try]

3. Introduce the theme: The opening comment should give the reader an idea of what the newsletter will be about. This can help set the stage for the rest of the content and give the reader a clear understanding of what to expect. [done]

4. Be concise: Keep the opening comment brief and to the point. You want to give the reader enough information to get them interested, but not so much that they lose interest before they get to the rest of the newsletter. [I fail at this weekly]

Any Newport in a storm

(the wordplay is back)

• Captivating keynote speakers soon to be announced
• We start our agenda-defining prep calls in January
• Wednesday in Newport will include some guests from the buy side

CES

Friday 4:00 ET Virtual Happy Hour

New registration link for 2023. Register now so we can see you on the 6th!

Register here!

A Q4 full of HEROES!

“With one team member out and campaigns piling up, Natasha has stepped up to the plate and made sure the trains keep running. She has QA'd campaigns, helped train the team, managed reports/inventory/you-name-it, and much more, all while flawlessly managing her own book of business. She is truly invaluable to our team, in Q4 and all days."

This is your final week to nominate someone on your team as your Q4 Hero.
Email us who they are and why you’re nominating them so they can get a 
Beeler.Tech Q4 Hero shirt in our store.

The Women in Programmatic Network

The women in TWIPN are busy. Things to know:

• Fill out the UK Parental Leave and Support Survey. Men, we, and they value your feedback too.

• Next in-person UK event is on March 9.

• First in-person US event is the week of February 13. 

Interested in joining? Sign up here

Join the Publisher Community!

Are you a publisher interested in joining our publisher-only community? We have a simple, two-step process to follow that lets you know what we're all about, provides some clarity on what we expect from you as a member of the community, and  helps us learn more about you and your needs. Apply to join our community here.

• Clean rooms uncovered: Breaking down the data stack
• Hearst, DailyMail.Com, & Nexstar Digital layout their digital advertising keys to success
• A year of Apple's Mail Privacy Protection
• The 12 hottest ad-tech companies of 2022
• Playing with the Scope3 Creative API

• experience with Moloco?
• good demand partners for Taiwan?
• Google Ad Manager was down musings continue
• Prebid set up recommendations​

Upcoming Beeler.Tech events:

​Fridays at 4 PM: Beeler.Tech Virtual Happy Hour - NEW, REGISTER FOR 2023!
February 26 - March 1: Publisher Revenue Base Camp: Newport Beach, CA
October 1 - 4: Publisher Revenue Base Camp: Edinburgh, Scotland
   

Upcoming industry events:

January 5 - 8: CES
January 11: TDF Foundation Gala - Beeler.Tech are proud sponsors
January 22 - 24: iab ALM - Rob is speaking!
January 26: Prebid Year End Recap and 2023 Preview

View our full industry event calendar

Job Listings

View our job board for a complete list of opportunities.
 

Thank you for subscribing. This newsletter is a labor of love and all the kids at Team.Beeler appreciate the time and attention you give to it. Tell us how to make it better. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) out.