December 19: AI has taken over the Beeler.Tech newsletter

Published on December 19, 2022
ChatGPT,  what is the best opening comment in a business newsletter? [with my comments added]

The best opening comment in a business newsletter will depend on the specific purpose and audience of the newsletter. [Of course] Here are a few tips for crafting an effective opening comment:
 
  1. Start with a hook: Begin with something that will grab the reader's attention and make them want to read on. This could be a relevant statistic, a personal anecdote, or a question that piques the reader's curiosity. [done]

  2. Set the tone: Make sure the tone of your opening comment is consistent with the overall tone of the newsletter. If the newsletter is meant to be informative, the opening comment should set a serious and professional tone. If it is meant to be more lighthearted and fun, the opening comment should reflect that. [oh, I try]

  3. Introduce the theme: The opening comment should give the reader an idea of what the newsletter will be about. This can help set the stage for the rest of the content and give the reader a clear understanding of what to expect. [done]

  4. Be concise: Keep the opening comment brief and to the point. You want to give the reader enough information to get them interested, but not so much that they lose interest before they get to the rest of the newsletter. [I fail at this weekly]


Here is an example of an effective opening comment for a business newsletter:

"Welcome to the latest edition of our business newsletter! In this issue, we'll be exploring the latest trends in digital marketing and sharing tips for maximizing your online presence. Whether you're just starting out or you're a seasoned pro, there's something for everyone in this edition. Let's get started!" [I’ve been replaced!]

Any Newport in a storm

(the wordplay is back)


Honestly, the updates on Base Camp will come in the New Year:
  • Captivating keynote speakers soon to be announced
  • We start our agenda-defining prep calls in January
  • Wednesday in Newport will include some guests from the buy side

The goal, however, remains the same: how do we move the industry forward? How do we collaborate to make the business of publishing better/more efficient/more profitable/survive? For 2023, we have two Base Camp events planned. Base Camp is invite-only, but if you’d like to participate, drop us a line and request an invite. 

Newport Beach, California - February 26 - March 1

Edinburgh, Scotland - October 1 - October 4 Our first UK Base Camp!

 

CES


Rob and Dayna will be in Vegas and our plans extend beyond just hanging out at the chandelier bar for 15 hours straight! A few highlights:

Jan 5 from 5 p.m. - 8 p.m.: SEBPO Happy Hour
The Vesper Lounge at The Cosmopolitan of Las Vegas RSVP here

Jan 6 from 10 a.m. to 12:30 p.m.: Beeler.Tech / Fastener at The Mediaocean Retreat
The Cosmopolitan Hotel (3rd Fl)
 
10 a.m. - 11 a.m. PST | Networking (get some coffee and hang out)
11 a.m. - noon PST | Presentation w/ Panel & Questions
Noon - 12:30 p.m. PST | Networking
 
Develop an automation strategy before automation does it for you

Beeler.Tech and Fastener have teamed up to present an in-depth program focused on the role of automation in media and advertising. Programmatic buying and machine learning to inform data-driven creative was only the beginning. From ChatGPT to DALL·E 2, the industry is abuzz with new tools and technologies meant to accelerate the pace of innovation in advertising. Our panel of experts will help inform your strategy to stay ahead of the competition in the new era of automation technology that lies ahead.

Panelists that y’all know: Tameka Kee, Jason White, Scott Messer, and David Berkowitz

Publisher, Ad Tech, Brand, Agency and Media execs welcome, sign up required 
 
Last CES thing: we’re working on a publisher “safe harbor” space: Let us know if you’ll be in CES and we’ll keep you posted.

 

Friday 4:00 ET Virtual Happy Hour

New registration link for 2023. Register now so we can see you on the 6th!

Register here!

 

A Q4 full of HEROES!

“With one team member out and campaigns piling up, Natasha has stepped up to the plate and made sure the trains keep running. She has QA'd campaigns, helped train the team, managed reports/inventory/you-name-it, and much more, all while flawlessly managing her own book of business. She is truly invaluable to our team, in Q4 and all days."

This is your final week to nominate someone on your team as your Q4 Hero.
Email us who they are and why you’re nominating them so they can get a 
Beeler.Tech Q4 Hero shirt in our store.


The Women in Programmatic Network


The women in TWIPN are busy. Things to know:


Interested in joining? Sign up here

 

Join the Publisher Community!

Are you a publisher interested in joining our publisher-only community? We have a simple, two-step process to follow that lets you know what we're all about, provides some clarity on what we expect from you as a member of the community, and  helps us learn more about you and your needs. Apply to join our community here.

Articles that caught our eye during the past week:

 

Recaps of what's being talked about in our publisher-only Slack. Want to join?
 
  • experience with Moloco?
  • good demand partners for Taiwan?
  • Google Ad Manager was down musings continue
  • Prebid set up recommendations​

Upcoming Beeler.Tech events:

​Fridays at 4 PM: Beeler.Tech Virtual Happy Hour - NEW, REGISTER FOR 2023!
February 26 - March 1: Publisher Revenue Base Camp: Newport Beach, CA
October 1 - 4: Publisher Revenue Base Camp: Edinburgh, Scotland
   

Upcoming industry events:


January 5 - 8: CES
January 11: TDF Foundation Gala - Beeler.Tech are proud sponsors
January 22 - 24: iab ALM - Rob is speaking!
January 26: Prebid Year End Recap and 2023 Preview

View our full industry event calendar

Job Listings


Senior Account Executive - Weatherbug
Director Media Pricing and Yield Analytics - Expedia Media Solutions
Principal Product Manager, Ads (Remote) - Quizlet
 

View our job board for a complete list of opportunities.
 

Job Seekers

Looking for your next rockstar? We have people actively looking for their next career opportunity right now! Learn more about them here.

 

Thank you for subscribing. This newsletter is a labor of love and all the kids at Team.Beeler appreciate the time and attention you give to it. Tell us how to make it better. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) out.