The TD Foundation Gala turned out to be as amazing as ever. I honestly rank it as one of the best networking events of the year as well as the most charitable. So happy to once again be a sponsor; and please know that our support is year-round. 100% of the money collected from our TD Foundation merch store goes to the TD Foundation. 

Feel free to do more and help a veteran in current need: A Green Beret is currently being treated for advanced OCD (directly connected to his combat experience). His OCD has forced his wife to leave her job to stay home and care for their 2 children (both have special needs). Concurrently, he is paying out-of-pocket for the treatments while awaiting the insurance coverage decision from Tricare, which is putting them even further into financial hardship. The request is for payment of 2 months' mortgage ($1,992.78/mo x 2 = $3,985.56 total) to assist them while awaiting the decision from Tricare. Contact me and I'll put you in touch with Tom.

Next Week: Dayna and I will be at IAB ALM and our dance cards are filling up fast. Let us know if you'll be there and want to meet. I'm moderating a session with Paul Bannister, Catherine Patterson, and Scott Both, so make sure you block that on your calendar.

Base Camp Keynotes Announced!

• Direct-sold: Going on offense and defense in 2023 (Programmatic as well)

• Automation and the impact on ops

• Establishing best practices with first-party data strategies

• A half-day meeting with the buy side to work better together

• Q1 Fears? Look beyond the layoffs to see another perspective.
• All things automation
• Data and scale
• SHARC- does it have legs? Or fins?

Join the Community!
 

• As a publisher member, you will be subscribed to our publisher-only weekly newsletter, and you will receive publisher community-only access.

• As a non-publisher member, you will be subscribed to our industry newsletter and you will receive community-only content.

• People are already trying to get ChatGPT to write malware - disappointing, but not surprising.
• Programmatic video creative management explained - we always like a good explainer, what do you think of this one?
• Safe and Sound, from Sounds Profitable - The first-ever study of brand safety and suitability from the listeners’ perspective 
• Hashed & salted | A privacy and data security update - this is for those that wanna go DEEP in privacy regulation. Jessica B. Lee is one to follow.
• Justin Barton joins the Minority Report Podcast. How are y'all not listening to this amazing series?
• One of Google's big plans to replace third-party cookies just hit a huge setback that it might not recover from - A Google spokesperson said while it appreciated TAG's input, it disagreed with the characterization that Topics maintains the status quo.
• An article I refuse to link to: a contributed article on AdMonsters on AMP. "AMP will continue to grow at a rapid rate" No, not on my watch. Go away, AMP. Go away!

• Q1 jitters are more than jitters
• Brand lift study solutions
• Training programs?
• Programmatic audits?
• MCM quality score

Upcoming Beeler.Tech events:

​Publisher Revenue Base Camp: Newport Beach, CA - February 26 - March 1 
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - ​Fridays at 4 p.m. REGISTER FOR 2023!

Featured opportunities to get involved in the publishing community: 
 
>> Prebid is hosting a Year End Recap and 2023 Preview on January 26. Sign up to learn about upcoming product plans for 2023 and how they position Prebid members to meet the evolving changes facing our industry.

>> AdMonsters Publisher Forum is taking place in the heart of Miami Beach, FL, this March 12-15. Attend to connect with your peers to advance the digital media industry. Beeler will be there!

View our full event calendar to see more ways you can get involved in the industry.

Featured career opportunities
 
>> The Atlantic is hiring an Associate Director of Planning who will play a critical role within their fast-paced advertising sales team, focusing on creating strategic digital campaigns and first-class client communication. Learn more & apply here.
 
>> Lockr is looking for a remote Publisher Development Lead to drive the success of publisher adoption of the Identity lockr across the US and Europe. If you have 3-5 years of experience at a SSP, DMP, or a premium publisher, and want to learn more about the role, click here.
 
>> Crain Communications has an opening for a Senior Insights Manager to join their growing data & analytics team, which supports Crain brands (AdAge, Automotive News, and Crain’s Chicago–among others) with actionable intelligence that helps drive revenue and grow the business. Interested? Read the job description and apply here.

Visit our job board to browse additional open roles from around the globe in ad ops, revenue ops, analytics, digital advertising, and media.
 
Check out our page on What’s New In Careers - we’ve updated the page with resources on what executive recruiters look for in candidates and an article focused on how not to underestimate your influence at work. 
 
 
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Beeler (and team) out.