The desire to get back to in-person events is at an all-time high. The budget to get to them is not. It really comes down to justifying the cost and the time to attend for someone to sign up. We all love our boondoggles, but if we can't make the case to go someplace, we're not going.

With that thought in mind that we set up prep calls with our Base Camp attendees to make sure we develop the agenda they NEED to come to camp. We've had four sessions already and five more scheduled. In the first four, it was amazing to hear the desire to get together to change the industry. "Break the stalemate" was one of my favorite lines. People want results, not just talk.

With all that feedback, the agenda has been updated and the goal of the sessions has been further focused to have substantive outcomes. There is no better example than the discussion around privacy regulation. Some people don't want to talk for 40 minutes about regulation. They want to talk about it for 3 HOURS. Why? Because it's the biggest topic in the world to them and they want to collaborate and get results! So, if there are enough people who want to have this discussion, we're creating a track just for them and giving them their own room. I'll put it out there: if privacy regulation is your main focus/fear – we might have the event for you.

Base Camp is meant to have an "unconferency feel" and that feel will remain. However, it's clear people know that there is no sailing through 2023. Change or be changed. We're going to roll up our sleeves in Newport Beach and get some work done. I can't wait.

ALM: I haven't seen Stephanie Layser in forever. Help me make sure to connect with her at ALM. Oh, and if you want to connect while there, let's do it. If I'm not talking with someone or glancing feverishly around the room for my next meeting, it was meant to be. Say hi!

Black & Latinx Publishers Summit 2023 February 23 in NYC. We're excited to be partnering with Google and Infinity Partnerships for this event. Sign up!

Base Camp Newport Beach

• Publisher concerns about brand safety with Josef Najm.
• Automation is coming to direct sold. Let's prepare.
• Data Strategy Strike Units. What does that mean? Oh, just you wait.
• Deep sea fishing until someone lands a big one.

Q4 Heroes - Just some of the Q4 Heroes sporting their new gear. If you were a Q4 Hero, send us a picture with your shirt on and we'll feature you on our social media.

“The team loved the shirts. They are proud to be Q4 heroes.” Midge Brown, SVP, Revenue Operations, Healthgrades

New! Our latest Beeler.Cast features a conversation with FatTail’s Doug Huntington and Rob on 2023 trends and how publishers can generate more revenue by creating efficiencies for themselves and for the buy side.

Listen here

LinkedIn Jobs on the Rise 2023: 25 U.S. roles that are growing and in demand

LinkedIn’s 2023 Jobs on the Rise list uses unique LinkedIn data to uncover the 25 fastest-growing job titles over the past five years — providing insight into where the workforce is headed. Whether you’re currently job-seeking or not, the ranking uncovers trends that can help you define your next move and prepare for the future world of work. This year’s list includes titles such as Head of Revenue Operations, Growth Marketing Manager, Strategy & Operations Manager, and Online Campaign Manager. 

Tools of the Trade
What are the tools you can’t live without? The ones you use daily or weekly? We are rebuilding our list and would love your feedback. Review what we have, log in, and add comments.

Jon Walsh has organized an ad-tech job seekers group on WhatsApp. If you’re looking for an opportunity OR if you’re a hiring manager looking for high-quality candidates, consider this group. 

The CRO Accelerator Course – make the jump from VP to C-Suite. This 10-week group course is designed specifically for sales and marketing leaders who aspire to become Chief Revenue Officers or build revenue leadership expertise. 

Join the Community!
 

• As a publisher member, you will be subscribed to our publisher-only weekly newsletter, and you will receive publisher community-only access.

• As a non-publisher member, you will be subscribed to our industry newsletter and you will receive community-only content.

• IAB Tech Lab unveils 2023 priorities and roadmap
• ISBA’s programmatic supply chain study finds match rate increases and reduction of unattributable spend - Or does it?
• “Cautious optimism is peeking through”: Many publishers not looking at using discounts despite recession fears
• Digital Women: Vanessa Goff-Yu on why you shouldn’t be afraid to be outside the box
• Why 2023 is a pivotal year for indie data clean rooms 
• UK privacy watchdog silent as Google flicks off critique that its Topics API fails to reform ad-tracking 

What's being discussed in the Beeler.Tech community? Like, a lot. This week was too hard to summarize to a few things. Next week, perhaps. Want to join?​

Upcoming Beeler.Tech events:

​Publisher Revenue Base Camp: Newport Beach, CA - February 26 - March 1 
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - ​Fridays at 4 p.m. REGISTER FOR 2023!

Featured opportunities to get involved in the publishing industry:  

>> Prebid is hosting a Year End Recap and 2023 Preview on January 26. Sign up to learn about upcoming product plans for 2023 and how they position Prebid members to meet the evolving changes facing our industry.

>> CYA 2023: 7 Digital Safety Strategies for Uncertain Times - In this rapid-fire webinar, the experts at The Media Trust will detail how malware propagators are refining successful tactics while further mining new digital vulnerabilities. You'll walk away with actionable strategies for 2023's most alarming security and ad trends. 

>> AdExchanger's Industry Preview 2023 Industry Preview is a one-day conference for data-driven professionals in the digital media and marketing technology ecosystem focused on what to expect in the coming year.

>> AdMonsters Publisher Forum Miami - March 12-15. Keynotes have been announced plus you have to see the sizzle reel they put together for the event. Dammmmmnnn!

View our full event calendar to see more ways you can get involved in the industry. Our Events Preview might guide you as well. 

Featured career opportunities

Publicis Media is looking for an Associate Director, Global Partnerships (PMX) in NYC.  This person will act as a lead and expert in Global Digital Partnership management, developing in-depth relationships with Global Partnership colleagues. 

Quartile is hiring a remote Sr. Enterprise Account Executive to join their Sales department, where you’ll work on the Enterprise/Strategic Accounts team of their New Business division, pitching innovative technology, nurturing relationships, and closing deals. 

PebblePost has an opening for a remote Sr. Campaign Operation Manager who will configure, manage and optimize advertising campaigns on their innovative and proprietary Programmatic Direct Mail (PDM) platform. 

Visit our job board to browse additional open roles from around the globe in ad ops, revenue ops, analytics, digital advertising, and media.

Check out our page on What’s New In Careers - we’ve updated the page with resources on what executive recruiters look for in candidates and an article focused on how not to underestimate your influence at work.

 
Looking for your next opportunity? We can help.

Our free Job Seeker Program helps employers and employees find the perfect match. Send us a short paragraph about yourself and what you are looking for in your next job, and we’ll feature you anonymously in our newsletter and on social so that potential employers can contact you.

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Beeler (and team) out.