I came out of the IAB’s Annual Leadership Meeting feeling grateful: I saw so many of you IRL, had a great time participating in the Publisher Pathing session with CafeMedia, Hearst Magazines, and The Trade Desk, and I heard a lot of positive feedback about what my team and I are doing.

You may have heard me say that where others zig, I zag. And as the owner of a community-first organization, it’s music to my ears when I hear that so many of you share an appreciation for what we do, which is in many cases deliberately different from what others in our space are doing. While others are chasing profits, we are chasing purpose, and our goal remains community over complexity.

Speaking of community… I’m thrilled to announce that two members of the Beeler.Tech crew who have been here from the beginning have been elevated from collaborators to full-time employees.

Melissa S Chapman has played an instrumental part in building Beeler.Tech. Her work can be seen in every facet of what we do today. Melissa will serve as our Head of Community and Operations, diving deeper into the work that she has been doing to enrich our community by creating programs, running initiatives, and supporting the people of ad ops with unmatched passion and heart.

Nicholas Triveri has been promoted to Marketing & Communications Manager, supporting our expanding global events, our new community platform Hivebrite, and our podcast Beeler.Cast. Nicholas continues to bring a refreshing and creative view to the team through our social media accounts and running our merch store.

To sum it up, despite all of the uncertainty of 2023, I'm grateful for the opportunity to keep doing the work we do to support publishers. 

We're thinking of a knighting ceremony during Base Camp for the team. How do we feel about a "bequeathing of the hoodie" ceremony?

Changing the industry through community and collaboration​.

Four Weeks to Base Camp Newport Beach!

(Almost) full agenda released! Our team has been hard at work preparing an engaging three-day agenda that will give you the opportunity to brainstorm, exchange ideas, and learn with over 90 senior-level campers. 

Here's why I wanted Sinead Bovell to be our keynote speaker.

If you’re attending Base Camp, the time is NOW to order your swag, book your flight, and to sign up for the remaining prep calls that we host each week – your input will fine-tune the agenda so that you can get the most out of our time together. 
    
Upcoming Prep Calls - Each will take place at 3 p.m. ET

• January 31: In-App (focus on the onsite In-App session)
• February 2: CTV (focus on the onsite CTV session)
• February 14: Brand Safety (focus on the onsite brand safety session)
• February 16: Buy-Side Challenges

If you’re considering participating, get off your ass and request your pass today if you think you should be there. 

Don't forget about this event coming up:
Black & Latinx Publishers Summit 2023 | New York NY and Virtual
February 23 | New York, NY Google is hosting this event in partnership with Beeler.Tech and Infinity Partnerships. 

Our preview of  events in February 2023 is worth the read.

Job Seekers

We recently relaunched our Job Seeker program. You create a synopsis about you and what you are looking for, and what type of opportunity you’re looking for. We post it on the site and promote it in our newsletter and social. 

It’s free and easy to create. If you or anyone you know in digital advertising or related fields is looking for their next opportunity, consider participating. If we can help connect you with potential employers, we want to do so! 

Contact us to become a job seeker. 

2023 Revenue Ops Barometer Survey 
CoLab Media Consulting is conducting its annual Revenue Ops Barometer survey. It’s an ongoing research study specifically targeting what you live and breathe daily – publisher revenue operations – and it is the largest and most comprehensive of its kind. Having access to this level of intelligence is powerful, and it’s dependent on your participation. Click here to take the 7-minute survey. Respond by February 22; you’ll get a copy of the results once they’re available.

SPILL
The end of January doesn’t have to be the end of dry January. Whether you’re sober curious, a mindful drinker, or part of AA, the SPILL WhatsApp industry community is here for you. Reach out to Melissa and can tell you more and get you added to the group.

Join the Community!
 

• Why Disney Built Its Own Ad Server for Disney+ and Hulu — and What the YODA Does
• Buyers Are Into SPO. What Will It Take To Get Sellers Onboard?
• State of Data 2023: Data Clean Rooms & the Democratization of Data in the Privacy-Centric Ecosystem
• How publishers are fighting clickbait ads and protecting audiences
• DanAds-Powered Ad Manager Platform Launched by National World
• To Grow This Year, Data Clean Rooms Shoot for Interoperability
• Malvertising Attack Matrix
• Everyone Wants Your Email Address. Think Twice Before Sharing It
• Scammers gain trust through ‘aged’ domains
• It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices
• Justice Department Sues Google for Monopolizing Digital Advertising Technologies
• DOJ Sues Google, Seeking to Break Up Online Advertising Business

• Security
• Creative formats
• Bulk upload key values?
• Average completion rates for video?
• Should we add "enshittification" to our vocabulary?

Upcoming Beeler.Tech events:

​Publisher Revenue Base Camp: Newport Beach, CA - February 26 - March 1 
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - ​Fridays at 4 p.m. REGISTER FOR 2023!

Featured opportunities to get involved in the publishing industry:  

>> CYA 2023: 7 Digital Safety Strategies for Uncertain Times - In this rapid-fire webinar, the experts at The Media Trust will detail how malware propagators are refining successful tactics while further mining new digital vulnerabilities. You'll walk away with actionable strategies for 2023's most alarming security and ad trends. 

>> AdExchanger's Industry Preview 2023 Industry Preview is a one-day conference for data-driven professionals in the digital media and marketing technology ecosystem focused on what to expect in the coming year.

View our full event calendar and Events Preview.

Featured career opportunities

Wattpad is looking to hire a Head of Programmatic & Ad Operations in Canada or remotely. This position will be key in overseeing Wattpad’s programmatic advertising business and ad operations functions.

Fox Corporation is hiring a remote Product Manager, Web Display Ad Technology who will own a range of products. This person will facilitate bringing innovation to market and provide support, maintenance, and ongoing improvement/development of all web display ad technology implemented across various web properties. 

CafeMedia is looking for a Research Analyst in the New York, NY, area. This person will be responsible for helping to derive meaningful insights from large amounts of data, building metrics, finding answers, and creating dependable, repeatable solutions.

Visit our job board to browse additional open roles from around the globe in ad ops, revenue ops, analytics, digital advertising, and media.

Check out our page on What’s New In Careers - we’ve updated the page with resources on what executive recruiters look for in candidates and an article focused on how not to underestimate your influence at work.

Thank you for subscribing. This newsletter is a labor of love and all the kids at Team.Beeler appreciates the time and attention you give to it. Thanks for reading this far! To say thanks for reading, the first 10 people to email us and say they read the footer will be eligible for an item from our store. Tell us how to make it better. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) out.