February 6: Life reflects art. Or is it the other way around?

Published on February 6, 2023

Everything, Everywhere, All at Once. Spoiler…that’s the theme for my keynote at Base Camp. The title also applies to the Beeler.Tech team. We are doing a lot. From Google’s Black & Latinx Publishers Summit, where Melissa will moderate a session on how we can support diversity year-round, to AdMonsters Publisher Forum in Miami, where I’ll be speaking, to Base Camp in sunny SoCal, where I’ll see many of you for three days with the mission to change the industry. Whew.

Then again, maybe I’ll just open up a laundromat.

Crossing the Media Chasm


On Wednesday at Base Camp, campers will spend the day hearing from and working with buy-side leaders on a multitude topics – some strategic, and some down to brass tacks. It’s critical to the success of our industry to come together given the threats it faces. Here is our plan:

A Sample of Buy-Side Focused Sessions at Base Camp

Reaching Across the Aisle: The Buy Side
Guests from the buy-side join us to share their perspectives on our industry and react to some of our ideas from Base Camp on how to work better together.
 
  • Angelina Eng, VP Measurement, Addressability & Data Center, IAB
  • Greg Johns, EVP, Chief Product Officer, CANVAS Worldwide
  • Dayna Moon, Head of Customer Success, Beeler.Tech

Understanding Agency Workflow
Ever want to know how to get paid faster and spend less of your time reconciling monthly billing numbers? Allen Singer, Principal Consultant, AgencyAgile Inc. can help answer those questions. 

You Can't Fix What You Can't Measure. Does that Mean We're Screwed? 
Angelina Eng, VP Measurement, Addressability & Data Center, IAB has had a storied career that has led her to her current role at the IAB and she wants to get measurement fixed in our lifetimes. Let's help her make a plan to do just that.

More buy-side sessions will be announced. 

Listen: if you said you were coming to Base Camp but haven’t registered, do so now. We are sold out but only if you register. If you haven’t raised your hand yet, now is the time in case a room opens up. Reach out and let’s talk about how we can help get you there.

2023 Revenue Ops Barometer survey 
CoLab Media Consulting is conducting its annual Revenue Ops Barometer survey. It’s an ongoing research study specifically targeting what you live and breathe daily – publisher revenue operations – and it is the largest and most comprehensive of its kind. Having access to this level of intelligence is powerful, and it’s dependent on your participation. 

Click here to take the 7-minute survey.
Respond by February 22; you’ll get a copy of the results once they’re available. 


Welcoming the “Publisher Revenue Class of 2023” Community Initiative

We’re organizing a "welcome to the industry" resource guide for newbies. What are the resources, tools, or content you share with your newbies to get them up to speed?
This can be outside content or content you have created. Beeler.Tech can take your content, anonymize it, and combine it with resources and content from others. This will be a topic at Base Camp Newport Beach also.
Anything you can share would be helpful. Go!

 

Join the Community!
 

Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. We are committed to delivering industry-leading connections and content critical to your success. Interested in joining? Apply to join our community here.
Articles that caught our eye during the past week:

EU Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers. Then Scott Messer’s thoughts on the same.
 
What's being discussed in the Beeler.Tech community? Want to join?
 
  • Newsletter monetization
  • New people in our industry
  • Ad quality
  • Apple News monetization
Upcoming Beeler.Tech events:

​Publisher Revenue Base Camp: Newport Beach, CA - February 26 - March 1 
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - ​Fridays at 4 p.m. REGISTER FOR 2023!

Featured opportunities to get involved in the publishing industry:  

>> Prebid Server Update Webinar - On February 22 at 11 a.m. ET, Prebid Server PMC Chair Bret Gorsline, and Prebid Server PMC Vice Chair, Scott Kay will talk Prebid Server initiatives. This webinar will cover the module system and roadmap items, including CTV and DOOH for Server. 

>> CYA 2023: 7 Digital Safety Strategies for Uncertain Times - The Media Trust will detail how malware propagators are refining successful tactics.

>> AdExchanger's 2023 Industry Preview

>> AdMonsters Miami March 12-15 - Connect with your peers in the digital media industry at the Eden Roc Miami Beach Resort.

The Women in Programmatic Network
If you work in programmatic and you are a woman, you should check out The Women in Programmatic Network.

They have two live events coming up (and Melissa has FOMO):
View our full event calendar and Events Preview.

Career Opportunities

 

>> World Surf League is looking for a Manager, Ad Operations to work remotely. This role will be responsible for Digital Ad Traffic, Programmatic Sales Operations, and Ad Product Development & Improvement.


>> Clipcentric is hiring a Campaign Specialist in the Albany, New York, location. This position will support existing customers by providing/managing full-service ad production using Clipcentric’s proprietary software, assisting with their day-to-day usage of the platform, maximizing customer success by sharing platform expertise, and assisting with technical support requests.

The PGA TOUR is hiring a Director Yield & Inventory Management in Ponte Vedra Beach, FL. Top priorities will be to optimize the ad product controls and ensure profitability across PGA TOUR O&O, YouTube, Golf Digest, GolfWRX, DP World Tour, Xumo, Pluto TV, FAST Channels, Simulcast Video, and branded content/social platforms. 

Visit our job board to browse additional open roles from around the globe in ad ops, revenue ops, analytics, digital advertising, and media.

Check out our page on What’s New In Careers - we’re regularly updating this page with resources to help you level up in your career and find new opportunities.

 

Looking for your next opportunity? We can help.


Our free Job Seeker Program helps employers and employees find the perfect match. Send us a short paragraph about yourself and what you are looking for in your next role and what problems you can solve for your next employer. We’ll feature you anonymously in our newsletter and on social media so that potential employers can contact you.

Featured Job Seeker

Job Seeker #1 

I am a seasoned Ad Operations professional with more than 25 years of experience within the digital media space, working for large & small publishers. My current role is Director of Ad Operations. Prior to this role, I spent 11 years as an Ad Operations Specialist. My area of expertise is system administration; Google Ad Manager, order management platforms such as Operative & AdBook & a long tail of smaller solutions...Live Intent, proprietary self service platforms, Salesforce/Apttus etc. I am looking for a new director/manager or senior contributor role that is either remote or in the Boston area. My preference would be to pursue a similar role within display media. 

Contact us to connect with this job seeker.

 

 

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