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Base Camp is days away (!!) and if you’re camping with us, start getting psyched up and prepare. I’ve come to describe what we are doing at Base Camp as “publisher activism” – we have to start to affect change within our industry so that ad-supported content creators can continue to invest in what they do. Change doesn’t come from 40-minute conversations, but they can be enough to kick off ideas that go beyond the event.
But it isn’t just our campers who should be paddling to get ready, but everyone involved within this industry. I’m more of a kite surfer than a surfer, but even I know that if you see a wave coming your way, you move. You prep and you paddle. Let’s get moving.
Base Camp Newport Beach
The agenda has come together quite nicely. Everybody's registered. Folks, we're ready! If you're joining us, here’s what to do before you arrive.
Not sure what I mean? Check your inbox for a note from [email protected] with details.
If you’re not coming to Base Camp Newport Beach or are interested in attending a Base Camp in the future, join us for a Newport Beach debrief + Base Camp Edinburgh kickoff call on April 5, at 11:30 a.m. ET. We’ll cover what we learned in Newport Beach, how we plan to move various initiatives forward, and discuss the preliminary agenda for Base Camp Edinburgh.
>> There are two session-prep calls left before Base Camp. Please join the calls that you’re able to and share your thoughts on these topics before the conference.
Feb 14, 3 p.m. ET - Base Camp Agenda: Brand Safety
Feb 16, 3 p.m. ET - Base Camp Agenda: Buy-Side Challenges
-af
For those of you who knew Mary Atchison, there were updates on her case last week.
The Programmatic Digest, hosted by Hélène Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself. And Hélène is awesome.
–mc
Articles that caught our eye during the past week:
Tiffany Hsu at The New York Times is focusing on bad ads. - “Bad ads can be a sign of many things: a weakening economy, a shift in priorities for social media companies, even a bolder push by malicious actors to indoctrinate consumers.“
What's being discussed in the Beeler.Tech community? Want to join?
This sums up a lot of the conversations going on:
Upcoming Events that Beeler.Tech Hosts and Supports:
Publisher Revenue Base Camp: Newport Beach - SOLD OUT!
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - Fridays at 4 PM
Google’s Black & Latinx Publishers Summit is back!
Join us online on March 8, to discuss how advertising revenue can continue to fund diverse content on the free and open web. Applications are open.
Featured opportunities to get involved in the publishing industry:
>> Trust the Trends: Capitalize on Trending Seasonal Content - February 14 at noon ET.
>> TechBae Webinar “Staying in Your Power Through Radical Change” - February 16 at 4 p.m. ET.
>> Prebid Server Update Webinar – On February 22 at 11 a.m. ET.
>> AdMonsters Miami - March 12-15 - Rob is talking Direct Sold.
The Women in Programmatic Network
If you work in programmatic and you are a woman, you should check out The Women in Programmatic Network.
They have two live events coming up (yup, and Melissa still has FOMO):
View our full event calendar and Events Preview.
Career Opportunities
Summer Job Alert: Burt Intelligence is looking for ambitious students with programming experience to join them for a Summer Job in 2023. Students are welcome to work from the office in central Gothenburg, Sweden, but the role can also be remote or partly remote.
We have several community-shared job listing sheets on our job board; please let us know if you know of any others and share the link so we can add it.
Visit our job board to browse additional open roles from around the globe in ad ops, revenue ops, analytics, digital advertising, and media. You can also list your internships and student jobs there as well– let’s help bring more talent into our industry!
Plus… check out our page on What’s New In Careers– we’re regularly updating this page with resources to help you level up in your career and find new opportunities.
Looking for your next opportunity? We can help.
Our free Job Seeker Program helps employers and employees find the perfect match. Send us a short paragraph about yourself and what you are looking for in your next role and what problems you can solve for your next employer. We’ll feature you anonymously in our newsletter and on social media. Employers reach out if you would like to meet any of our job seekers.
Featured Job Seeker #2
"Before mobile ads, before video ads, and way before header bidding, there was me. I started in ad operations almost 20 years ago and have gotten to grow up and learn with the industry. I have learned the media planning, account management, and analytics side of sales support. It puts me in the unique position of being able to contribute that understanding and passion for digital advertising to my next position. If it's growing a new ad ops department or maintaining and improving on an existing one, I'm available and excited for the challenge."
To connect with this job seeker, Contact us.
Beeler (and team) out.
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