Big announcement: May 3 Beeler.Tech will host Navigator NYC. We’d love to tell you more…and we will. For now, know that it’ll be a jam-packed day of content and networking, tackling essential topics from new angles. Like most of our stuff, it’s invite only. Request an invitation to learn more. 

What are your 2023 Event Participation Plans?
We want to serve your business needs as you negotiate the changing landscape. Please take our 3-minute survey and share your plans around event participation this year. 

Newbie Resource Guide
We’re developing a Resource Guide for those new to the industry. What are the resources, sites, links, and decks that you use for your new folks? We’ll anonymize and publish an industry resource. 

Top Women in Media & Ad Tech
Nominations are open! Nominate your top women colleagues or yourself. You can find more details here. (fees apply)

Join the Community!

“If you want to go fast, go alone, if you want to go far, go together.” 
 - African Proverb

Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Join our community!

Updates from around the industry 

Google’s Michael Spaulding, Senior Product Manager, Ad Traffic Quality on Our commitment to fighting invalid traffic on Connected TV

Ad-Supported CTV Platforms Rise 55% In Time Spent, Ad-Free Streaming Down 30% 

Google Black + LatinX Pub Summit AdMonsters’ coverage of the Black and Latinx Publisher Summit, hosted by Google in partnership with Beeler.Tech and Infinity Partnerships 

In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven: The move means marketers can transact across CafeMedia’s 4,000 sites.

What Are IAB Tech Lab’s Data Clean Room Guidance and Interoperability Specifications? A decoder to make you smarter.

What the well-meaning critics of online advertising are missing—and how they could hurt the communities they’re trying to protect: “Advertising and relevant ads power our narratives and support our communities—and the support should be mutual.”

My Digital and Adtech Story written by Sophie Toth on Digilah (Tech Thought Leadership) - Shoutout to Sophie Toth.

American City Business Journals Scales Up Its Direct Sales Business With A Self-Serve Platform by Anthony Vargs, Associate Editor at AdExchanger.

What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer, shoutout to Scott Messer for sharing his thoughts on hot industry topics.

A Seat at the Table With Lashawnda Goffin, CEO, Colossus SSP AdMonsters closing out Black History Month learning about Lashawnda Goffin, CEO, Colossus SSP

The Neglected Demographic: Multicultural Ad Spend “Consumers value that they see a message that is relevant to them, and especially when they see themselves in all aspects and all the imagery they consume,” said Alejandro Clabiorne, EVP, Executive Director, New York, at Mediahub Worldwide.

What Publishers Need To Know About Implementing The MSPA 

Why Do Buyers Even Need Seller-Defined Audiences? - shoutout to Justin Wohl, CRO at Salon, for his guest columnist piece

How Ad Industry Experts Are Putting AI To Work

Recaps of what's being talked about in our Pubs only Slack. Want to join?

• Prebid Timeouts
• Weeding out resellers
• Training 

Upcoming Events that Beeler.Tech Hosts and Supports:

Navigator: NYC - May 3
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - ​Fridays at 4 p.m.

Other industry events:

Black & Latinx Publishers Summit - March 8 at 1 p.m. - 3:15 p.m.  ET
Hear from leaders in the industry about how advertising revenue can continue to fund the content we all know and enjoy on the open web. In partnership with Beeler.Tech and Infinity Partnerships, Google will bring you a breadth of sessions you can tune into from home - while chatting with and learning from your peers. 

Prebid Digital Out Of Home Roadmap Webinar - March 22 at 9 a.m. ET
Join to hear from our own DOOH task force on the future of what the DOOH framework looks like within the Prebid framework.

View our full event calendar to see more ways you can get involved in the industry. 

Check out our page on What’s New In Careers – we’re regularly updating this page with resources to help you level up in your career. Our job board features open roles from around the globe in ad ops, revenue ops, analytics, digital advertising, and media.   

This week’s featured career opportunities:

LiveIntent has a number of employment opportunities available. They are looking for a Customer Success Associate responsible for partnering with the Customer Success Managers to scale key Publisher accounts/relationships. 

Mediavine is seeking a seasoned Senior Product Researcher to lead research and development efforts for their growing portfolio of best-in-class digital advertising solutions. Mediavine has a number of employment opportunities available. 

Yahoo is looking for a Privacy Program Technologist to help drive the design, development and deployment of platforms that support Yahoo's privacy strategy, globally.

The Arena Group has a full-time remote position as a Technical Account Manager (Programmatic). The person hired will provide support to sales, product, BI and engineering in the day-to-day management of demand partners by providing technical expertise for all new and existing integrations. 

Featured Job Seeker #4

I am a marketing expert with over 26 years of experience. Over the course of my career, I have repeatedly produced successful results in a variety of industries, including Publishing, Public Relations, Journalism, Marketing, Broadcasting and Music...[read more]

Looking for your next opportunity? We can help. Our free Job Seeker Program helps employers and employees find the perfect match. Send us a short paragraph about yourself and what you are looking for in your next role and what problems you can solve for your next employer. We’ll feature you anonymously in our newsletter and on social media. Employers reach out if you would like to meet any of our job seekers. 

Thank you for subscribing. This newsletter is a labor of love and all of us at Team.Beeler appreciate the time and attention you give to it. Tell us how to make it better. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) out.