Training + Education Resources
There is no one central place for training and education that covers all aspects of our space. We are an ever changing industry and it's hard to keep up!
But there are a lot of resources out there and while we work with you to sort out what’s what, we wanted to share the resources we have heard about or that you have told us you find useful.
Recommended means you have told us you have utilized and used the resource.
Training
General
Trainings and Certifications from IAB US
InMobi University for Publishers
LinkedIn Learning - recommended - many basics, advertising, marketing
Miss Excel - recommended
OneTrust Certification Program (for clients) - recommended
Senator We Run Ads - very basic stuff
Skillshop (for clients) from Google - recommended - covers GAM, Google Analytics, YouTube
Programmatic
adform Academy - recommended
Decode Series from automatad
Master Your Ad Inventory from PubGuru
MediaMath Academy - recommended
Programmatic Advertising from Hélène Parker Consulting
Publisher Monetisation Training from The Women in Programmatic Network
The Trade Desk Edge - recommended
Training Ad Ops from Jellyfish
Yahoo DSP Certification (for clients) - recommended
Coding
W3 Schools - recommended - good for baseline coding
Buy-Side-ish
InMobi University for Media Buyers and Marketers - one of the courses was recommended by a pub
Learning Console from Amazon Ads
Education
General
Ad Tech Explained from Trey Titone
AdProfs consultancy founded by Ratko Vidakovic
An Overview of the UK’s Digital Advertising Industry from IAB UK
Contextual Advertising 101 from GumGum - recommended
Not a Newsletter: A Monthly Guide to Sending Better Emails
The Little Black Book Series from Jounce Media
Programmatic
Header Bidding from Freestar
Programmatic 101 from the IAB UK - recommended
Publisher Considerations for Partner Consolidation from Emry DowningHall
Buy-Side-ish
The Programmatic Private Marketplace Checklist
What are we missing? Anything not categorized well? What training or resource out there has worked great for you or your team. Any of these make it on the list but are complete junk? In any case, we are all ears. Use the comments to share your feedback. (Or contact [email protected])
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