What We Read This Week (ending 5-May)
The full list of content that caught our attention this week.
#industry
Time to remove digital paywall - Jess Sibley spoke about changing this at Navigator last week!
Zip Nguyen shares her passion for supporting journalism and young people
short-seller, Spruce Point Capital, 92 slide deck on DoubleVerify
#CookielessWorldSolutions
Robert Blanck on Linkedin: Github - google/ads-privacy
The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
#brandsafetyandsuitability
Factors That Influence Brand Safety and Suitability - In late 2022, DV conducted a global research study with over 19,000 respondents to gather insights into brand safety, suitability and contextual relevance. We were looking to understand the broader factors beyond content adjacency that influence consumer perception of brand advertising online.
Win back your lapsed customers - Discover how Email Reactivation can help convert your inactive emails into paid customers.
#AI
6 Ways AI Can Grow Subscriptions for Media Publishers - To stay relevant in this area of business, publishers must innovate and employ groundbreaking ideas and technology. The effectiveness of paywalls and digital subscriptions is ripe for improvement using rapidly improving artificial intelligence (AI) features.
How Generative AI Can Generate Revenue For Pubs With Admiral’s VRM - this will help explain the advantages and disadvantages of using ChatGPT for content creation and how to leverage its strengths effectively.
#streaming
How the rise of streaming TV is changing advertising - Read what DanAds has to say about the explosive growth of streaming TV and how to make the best of it.
Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more - This is the first installment in Digiday’s two-part series covering the top ad-supported streaming services
Digiday+ Research: Unpacking the ad features - targeting, tech and beyond - of the ad-supported streaming services - This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services
Do advertisers fully understand the impact of streaming video? - Whether it’s the shift from third to first-party data or ad formats designed uniquely for the streaming experience, there are plenty of cutting-edge trends and technologies that advertisers would do well to understand – and embrace.
#retail
Five retail technology questions for Salesforce powered advertising platform ADvendio’s Bernd Bube - Retail Technology Innovation Hub (RTIH) asks major players in the retail technology space for their thoughts on the sector.
Commerce Quarterly, Q1 2023 - The Path to Purchase Institute debuts a quarterly report that offers an overview of the commerce marketing industry's top headlines, trends, campaigns and stories from the last three months.
#travel
INSIGHTS: Explore Exclusive First-Party 2023 Travel Insights - Here are the results of Audigent analyzing intent to travel both internationally and domestically across their exclusive first-party data, sourced from their premium publisher DMP partners like Conde Nast, PMC, Digital Trends, Slick Deals, and many more.
#socialmedia
Nine tips to help you navigate the social platform disruption - With social media platforms facing continued upheaval, how should publishers be re-thinking their strategies to create and surface quality content? From reducing reliance on social platforms to data-driven content creation to the emergence of AI technologies, here are nine top tips from our AOP Associate Members.
#sustainability
The AdTech Greenspace from Brian O’Kelley. In the interest of helping provide clarity and in tribute to Terry Kawaja, I put together a "Greenscape" - a market map for ad tech companies that offer sustainable advertising solutions.
#security
Malvertising violations have reached a three year peak. Download the current Confiant 2023 Malvertising and Ad Quality Index report to stay up-to-date on the current state of ad security and ad quality (some PII needed)
Congratulations to the 2023 Top Women in Media & Ad Tech Honorees!
On June 5, 2023, AdExchanger and AdMonsters will present awards to the 2023 Top Women in Media and Ad Tech Honorees at the always fun and inspiring Top Women Awards Gala in New York City.
Shout out to those in our community:
- Leigh Horton, Insider
- Tina Pautz, Raptive
- Sara Badler, Dotdash Meredith
- Emily Christner, TMB
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Dominique Merara, Freestar
Digital Publishing Awards 2023
Shoutouts to the publishers in our community for the Advertising Operations Team award!
- Bauer
- News UK
- Octave
- Ozone
- Telegraph Media Group