What We Read This Week (ending 12-May)
The full list of content that caught our attention this week.
#industry
US AD EMPLOYMENT REBOUNDED WITH STRONG GAIN OF 2,100 JOBS IN APRIL
Where the media business goes next
How does disinformation affect user engagement?
Elon Musk hires ex-NBCUniversal ad chief Linda Yaccarino to be Twitter’s CEO
Google Is About To Turn The Online Publishing Industry Upside Down
#video
What news publishers need to know about FAST channels after Washington Post launch
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
#retailmedia
How privacy regulations could help — or inhibit — growth in retail media networks
Nearly two-thirds of marketers say retail media networks most effective in digital advertising
The Trade Desk wants to control retail media
Whitepaper: Where the Retail Media Opportunities Lie in 2023 (PII required)
#benchmarks
Year in Review: Publishing Industry Ad Performance (PII required)
#DEI
Investing in Hispanic Audiences Beyond Cinco de Mayo and HHM
#adblocking
#postcookieworld
Post-Cookie Ecosystem: Publishers and Advertisers Focus on Contextual and Attention in 2023Publish
Activate your first-party data to monetize your email and web properties
#community
2023 Programmatic Power Players
Shoutout to our community and partners:
- Bombora
- Comcast
- DanAds
- Freestar
- Group Black
- LiveIntent
- LG AdSolutions
- Prebid