One short call changed how I feel about retail media

Published on May 15, 2023

I will admit that I haven’t produced much content or sessions about retail media networks. Companies with a retail component to their business that want to serve ads are publishers, in my mind. Retailers can learn a lot from media companies, but my thoughts were that media companies don’t need to hear about retail’s unique struggles unless they plan to start selling a ton of products on their site. It’s akin to someone in display learning about CTV – unless you plan to go into CTV, some topics are going to be hard to relate to.

That changed this past week. I had a quick call with Ian Hewetson, VP Ad Platforms at Loblaw Media, to ask him to speak at Digital Day Camp in Toronto on June 1. Ian will share his opinions on stage, but I know I came away thinking about how retail media sites, at their core, must serve their consumers first. A bad user experience because of ads has a measurable impact on site sales. 

Maybe all of you figured this out before me, but media publishers need to think like retail media networks in this regard. Perhaps we have a model to follow to up our game and create quality ad experiences. I can’t wait to learn more from Ian.

Speaking of Ian…

Ian Hewetson, VP, Ad Platforms, Loblaw Media will speak at Digital Day Camp about  how retail media must maintain a high standard for its clients. Attend to hear why Ian views retail media as an example of how digital advertising should work.

Register today to hear this timely conversation and to participate in an informative day focused on sharing ideas to move Canadian media forward.

View the agenda here.

 

Prebid JS 2023 Roadmap Webinar - May 25, 2023 03:00 PM Eastern. Participate to hear the 2023 Roadmap update on Prebid’s flagship product, Prebid JS, and to learn about new features and updates planned for Prebid’s 8.0 release. 

Beeler.Tech Connect: Ops After Party - Since Ops came to be, Rob has led the Ops after-party activities. This year we’re making it official. June 6, after the Ops reception, we’re hosting a party down the street in partnership with Admiral, DanAds, and Prebid. Contact them or contact us for a code to register.

ExchangeWire’s ATS London June 13-14 - now with more Beeler! Rob’s not just attending this year; he will be hosting some publisher invite-only sessions and emcee sessions on the main stage. Special publisher pricing for our community members. Contact us to learn more!

Drink & Mingle at our Cannes Villa. Yeah, you heard right. We’ve got some content and some happy houring to do together. While we work on our sign-up form, just hit us up if you want to know more.
Our Virtual Happy Hour - alert, alert
Digital Advertising 100-Level Resource Guide
What content do you have your newbies review to get up to speed? We are putting together our Resource Guide for those new to the industry. We have lots of great sites and training, but we need help narrowing down the specific training, pages, or decks you use. What are your specific training lists, links, or decks you share internally (we can help anonymize)? Please share with Melissa.

 

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Updates from around the industry 

#industry
Beeler.Tech’s Rob Beeler on Pulse Premier, The Guardian's Contextual Deal, and UK AI Regulation - ExchangeWire.com

Google Is About To Turn The Online Publishing Industry Upside Down

#benchmarks
Browsi’s Year in Review: Publishing Industry Ad Performance (PII required)

#community
Celebrating AAPI Heritage Month: Glenda Bautista-Baker on Finding Beauty and Truth in Misfortune - AdMonsters

2023 Programmatic Power Players
Shoutout to our community and partners:
  • Bombora
  • Comcast
  • DanAds
  • Freestar
  • Group Black
  • LiveIntent
  • LG AdSolutions
  • Prebid

Click here for more of the news that caught our attention this week.

Recaps of what's being talked about in our Pubs only Slack. Want to join?

 
  • Lots o’ troubleshooting this week - from setting up ad slots to ads.txt 
  • The Trade Desk also was top of mind
  • IAB's MSPA needs some discussion

Upcoming Events that Beeler.Tech Hosts and Supports:

Digital Day Camp - Toronto - June 1
The Ops After-Party - June 6 - Email us to request a pass
ATS London 2023 - June 14 - 15 - Rob will be speaking! 
Cannes - Beeler.Tech + DanAds + Prebid?​ - Email us for details
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Beeler.Tech Virtual Happy Hour - Fridays at 4 p.m. (New registration link starting 5/26, register for the rest of 2023!)

View our event calendar to see more ways you can get involved in the industry. 

Featured career opportunities:

SEBPO is seeking a focused and very organized Technical Operations Manager with experience quantifying large and complex projects and deliverables. This role is responsible for cataloging and driving technical projects and initiatives at the direction of the Chief Strategy Officer, with one direct report.

GeoEdge is searching for a JavaScript Internals Developer to develop code that will identify and block malicious activity, working on browsers on client’s websites. The ideal candidate will have a specific focus and experience with complex investigations in the ad-tech space. 

Optimera is looking for an AdOps Manager who will be responsible for creating additional value for customers by recommending and applying Optimera’s data to campaigns in order to achieve advertiser KPIs including Viewability, CTR, Time-In-View, Contextual Alignment, and Brand Safety.

Undertone is looking to add a Junior Publisher Account Manager to help identify and onboard premium publishers for their exclusive network. This is a fantastic opportunity to deliver new products to market by generating new partnerships, while deepening relationships with existing partners and driving significant revenue through their premium publisher network.

 

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"Coming from a non-technical background, I managed to skill up in JavaScript, Phyton and SQL. Where I'm now able to handle Prebid wrapper, implement new technologies, such as Amazon TAM for, example."...(continue reading)

 

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