What We Read This Week (ending 19-May)
The full list of content that caught our attention this week.
#industry
Dotdash Meredith debuts intent-based ad targeting tool - congratulations @Tyler Imoto on your work on this!
Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Time CEO Jessica Sibley on taking down Time's paywall - our Navigator keynote speaker on a podcast
#DEI
AAPI Heritage Month: 10 Digital Media and Ad Tech Professionals Setting the Standard - Celebrating AAPI Heritage Month with members of the community! Shoutouts to Samuel Youn, Jeremy Gan, William Won, Zip Nguyen, Chao Liao, Erik Requidan, Michael Yeon, Addy Atienza, Justin Loresco
Celebrating AAPI Month: Don Valdez’s Parenting Styled Leadership Approach
#AI
Google Is About To Turn The Online Publishing Industry Upside Down
How New Search Changes The Web From Rose Steinberg “Folks - I’ve been following Troy and if we want to start imagining the impact of generative AI and digital advertising, Troy is an insightful read.”
Generative AI Causes Consumer Search Patterns To Change, Study Shows
#privacy
The next stages of Privacy Sandbox: General availability and supporting scaled testing - latest update from Chrome on Privacy Sandbox
Global Privacy Platform (GPP) – IAB Tech Lab’s Compliance Protocol
Data privacy competency - shoutout to Basil Hatto
FAQ: What is the Virginia Consumer Data Protection Act (VCDPA)?
Google will disable third-party cookies for 1% of Chrome users in Q1 2024
#IDsolutions
GOOGLE’S COOKIE REPLACEMENT—INSIDE A PUBLISHER’S TEST OF THE NEW ID
#TCF
TCF 2.2 Launches! All You Need To Know
New Consent Management Platform requirements for serving ads in the EEA and UK
Google issues mandate requiring publishers to work with approved consent vendors - shoutout to Emily Palmer
#openpath
Two opinion pieces concerning OpenPath. One by Jeff Green, Founder & CEO at The Trade Desk and another by Andrew Casale, CEO of Index Exchange. Published the same day in The Current.
The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency
#benchmarks
Industry Highlights | Sellers.guide by Primis
#retailmedia
Top 11 Retail Media Questions Answered
Retail Media Webinar: Speaker Spotlight on Ben Sillitoe
#security
Threat Intelligence Red Button Security Alert: DCCBoost Attacks 05.09.2023
#streaming
A Growing Number of Streaming Video Customers Watch Ads
#targeting
Audigent Expands Programmatic Targeting With The Weather Company Data
#googleanalytics