Measure your CPMs - Conversations per Minute

Published on May 22, 2023

Can you spare me a brag moment? 

On the post-event survey for Navigator, we asked a standard event question: “How likely are you to recommend attending Navigator to a friend or colleague (0 to 10)?" Sevens and eights mean most people would advocate to attend. Navigator got a 9.5! Better yet, the people who gave us such high scores also gave us great feedback to make the event better. 

Also, the Beeler.Tech publisher-only Slack space this past week had the highest amount of engagement this year. From heavy page load questions to 3rd-party data aggregation to CMP recommendations and announcements, there is a lot there.

So, at our events and our community, it’s all about creating conversations and I’m proud of the team for helping to bring it to these levels. Consider CPM (conversations per minute) as a measurement of what you attend.

No measurement conversion necessary as Canada is next up for us. We are days away from the inaugural Digital Day Camp….

Digital Day Camp News - Lots O’ New Sessions to talk about!


First we’re excited to announce that our sponsors include Google, Prebid, Aditude, Insticator, Undertone, and Optable.

Twelve sessions for publishers, agencies, brands and tech companies to come together on the top topics:
  • Creating a Sustainable Digital Advertising Ecosystem - Mladen Raickovic, Google joins Kevin Johnson, GroupM
  • A Primer on Canadian Policy Issues - Sonia and Jill from IAB Canada
  • Building a Better Ad Tech Mousetrap - Tony Katsur talks IAB Tech Lab
  • Identity in Canada Today and in the Future - Darcy Kelley (Annalect) *new
  • CTV Round Table (Speakers TBA)
  • How Retail Media Changes Everything - Ian Hewetson, Loblaw Media
  • Sustainability and Attention Metrics - Scott Nelson, Havas - *new
  • Creating Compelling Ad Solutions - TBA
  • Pulling all the Programmatic Levers - Yirmi Lazar, Aditude - *new
  • Putting Automation to Good Use - Devon MacDonald, Cairns Oneil - *new
  • Who Owns Context? Who Owns Data? - The AdProf himself, Ratko V.
  • Leadership in Times of Change - Shannon Lewis, CMDC - *new

We’ll wrap up with a reception. Our best mixologists are already working on what “The Insticator” will be. 

All of this, all in (taxes and such), is under $200 CAD. Be in on the beginning of something amazing. Register today & View the agenda

 

Jeff Sutton
For those of you that may not have heard, Jeff Sutton passed away suddenly last Tuesday May 16. Jeff Sutton was a dear friend and huge contributor to this community and every community he was a part of. His obituary does a good job of describing the man but also falls short of describing his impact on the people who knew him. His family’s ask: "In lieu of flowers, please practice a random act of kindness or charity in Jeff’s memory for someone less fortunate, just as he would have." For Jeff and those close to him, please follow his wishes.
Here is Jeff’s obituary. Rest in peace Jeff.

Beeler.Tech’s Virtual Happy Hour 
Friday 4 p.m. ET 
We have a NEW registration link for the rest of 2023.
Register today, join us on Friday!

Beeler.Tech Connect: Chicago
June 8, 5 p.m. CT
Join your Chicago friends for an informal gathering of professionals from across digital: publishers, agencies, brands, vendors, and consultants. Whether you are an industry veteran or new to the digital ad space, join us. No pitches, panels, or forced interactions. Just grab a drink (booze or non-alcoholic, no pressure here), and grow your network of locally based peers.
Register here!

Going to Cannes?
Emily Palmer has been kind enough to create a Cannes Event list. Add your event, register, and make note of events!

 

Join the Community!

Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome, too. Join our community!

 

2023 Publisher Salary Survey!
It’s that time of year. We have just released the 2023 Annual Publisher Salary Survey. Help us help you by providing up-to-date information on competitive compensation for our industry. 
Take the salary survey here! It will only take a few minutes. We swear.

Managers, even better, you can submit the salaries of your entire team in one worksheet. More submissions means a better and more robust Salary Guide. Download the Team Salaries Submission spreadsheet here! When complete, email it to [email protected].

Our Site: www.Beeler.Tech
A new site = new logins. If you aren’t on the new platform, you need to be to get access to publisher-only content like demos, call recordings, and conversations. You can get access by submitting this quick form. Please use your business email.

Updates from around the industry 

#AI
Google Is About To Turn The Online Publishing Industry Upside Down

#google
New Consent Management Platform requirements for serving ads in the EEA and UK

Google issues mandate requiring publishers to work with approved consent vendors - shoutout to Emily Palmer

Google will disable third-party cookies for 1% of Chrome users in Q1 2024

#security
Threat Intelligence Red Button Security Alert: DCCBoost Attacks 05.09.2023


Click here for more of the news that caught our attention this week.

Recaps of what's being talked about in our Pubs only Slack. Want to join?

 
  • Google’s CMP announcement
  • Quantcast’s CMP outage
  • 3rd party data aggregators
  • Native Ad Templates
  • Task management (is Monday.com the de facto solution?)​

Upcoming Events that Beeler.Tech Hosts and Supports:

Digital Day Camp - Toronto - June 1 - you saw the new agenda, right?
The Ops After-Party - June 6 - Email us to request a pass
ATS London 2023 - June 13 - 14 - Rob will be speaking! 
Cannes - Beeler.Tech + DanAds + Prebid?​ - Email us for details
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Our Virtual Happy Hour - NEW reg link for the rest of 2023 - ​Fridays at 4 p.m.

View our event calendar to see more ways you can get involved in the industry. 

Featured career opportunities:

Fox Corporation has two openings: one is for a Product Manager/Sr Project Manager with experience working with iOS Display Ad Technology, the other is for a Product Manager/Sr Project Manager with experience working with Android Display Ad Technology. Both positions are full-time and remote within the United States.

Join Apartment Therapy Media as a Programmatic Operations & Yield Analyst. This person will be working directly with the VP of Programmatic. This position is full-time and remote.

Johnson & Johnson has an opening for a J&J Media Excellence, Media Innovation Manager. This is a full-time onsite position. The Media Innovation Manager supports the J&J Media Excellence Team to define and deliver “digital promotion” innovation and processes to grow the business.

Confiant Inc. has an updated list of 10+/- jobs that they are looking to fill. They have various positions based in New York City, full-time, remote, or onsite. Click here for more information. 

Audigent also has an updated list of about 15 jobs that they are looking to fill. They have various positions based across the globe. Click here for more information.

 

Looking for your next opportunity? We can help.

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Job Seeker #17
"My top accomplishments are mostly centered around growing partnerships and finding products that fit with our sites and user experience to provide incremental revenue."...(continue reading)

 

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Beeler (and team) out.