What We Read This Week (ending 26-May)
The full list of content that caught our attention this week.
#cookiedeprecation
Beeler.Tech’s Rob Beeler on Publishers in a Post-Cookie World - ExchangeWire.com - this time Rob is the headline!
During this Voxpop, Rob and John consider:
- How publishers are being impacted by the deprecation of third-party cookies.
- How publishers can ensure the quality and accuracy of data they use on their platforms.
- How user privacy can be balanced with effective targeting in digital advertising.
- How the ad tech landscape could evolve in the next 5-10 years.
The next stages of Privacy Sandbox: General availability and supporting scaled testing - latest update from Chrome on Privacy Sandbox
Ad Industry Will Get a Taste of a World Without Cookies Before They Completely Disappear
Ad industry split on the best cookie alternative as Google’s phaseout looms
#industry
As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence - we like ot think of it as peddling education, but you can’t always impact the headline.
"Rob Beeler, a consultant specializing in media owners explained to Digiday how he plans to escort a delegation of publishers to educate such representatives on the day-to-day realities of the industry. It’s an initiative that some hope will curry favor among key decision-makers, particularly as it doesn’t bare the hallmarks of Big Tech.”
Yes, Google’s AI-infused search engine will have ads - As for how it might impact publishers? “We’ve got a long history of working with the ecosystem and publisher partners in particular to make sure that we’re driving traffic to publishers,” Taylor said. “For generative AI to be successful in the long run, it really does need to feed back into the ecosystem.”
#DEI
Celebrating AAPI Month: Angelina Eng Reflects on the Evolution of the Digital Media Industry
WHY BLACK-OWNED MEDIA IS AGAINST PROGRAMMATIC ADVERTISING. And Terry Guyton-Bradley’s counter perspective.
#security
BadTrip: A chain of fake travel sites abuses search ads to commit fraud and credential theft
#retailmedia
#adblockrecovery
Paying Off the Adblockers vs Visitor Engagement: And the Winner Is…
#brandedcontent
Pathway to driving incremental branded content revenue