How the PGA TOUR re-envisioned how they approached advertising (video)

Published on May 29, 2023

Watch the video here.

Raef Godwin, VP of Advertising Strategy and Operations at the PGA TOUR talks with Rob Beeler about how The TOUR re-envisioned how they approached advertising. The TOUR created a more premium site and app experience, lessening the clutter and minimizing the number of ads while also growing adverting revenue.

How did they do it? Partnering with Clipcentric, they made very ad unit rich media capable, creating more value for each ad unit.

Wanna hear more? Attend Raef's session, When Less is More: Shrinking PGA TOUR's Ad Product Portfolio," live at AdMonsters Ops June 6th at 10:20 ET.

 

 

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