What We Read This Week (ending 02-June)
The full list of content that caught our attention this week.
#programmatic
Two Ways Publishers Can Improve Programmatic Supply Efficiency - nice work Emry Downinghall!
Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.
ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data
#privacy
Driving growth in a changing privacy landscape: The digital marketing playbook
Meta hit with record $1.3 bln fine over data transfers
#fraud
CTV Bid Floors, How to Tell Fraudulent Inventory
#AI
HOW GOOGLE'S AI-GENERATED ADVERTISING TOOLS WILL PUT BRANDS INTO SEARCH CHAT
The Future of Google SERPs and What It Means For Publishers
#benchmarks
DoubleVerify’s 2023 Global Insights Report - examines media quality and performance trends from over 1,000 customers in nearly 100 countries.
#retailmedia
8 Retail Innovation Trends Explored at the – Retail Technology Show 2023
#security
Temu accused of data risks after sister app was suspended for malware