Canadians Love Hockey

Published on May 30, 2023
I’m, of course, referring to the hockey stick of sign-ups for Digital Day Camp in Toronto this Thursday. In fact, because of the number of registrations this past week, we are SOLD OUT!  Just look at this list of companies! An amazing feat for a first time event. I know we had some people who considered sponsoring us but weren’t convinced. So, I have to thank these companies that put their faith in Beeler.Tech and David U.K:
 
For those not familiar: Wired Carbon is the only Google-Certified Publishing Partner based in Canada licensed to resell the Google Ad Manager 360 platform across North America specializing in outsourced adops, tech ops, and consulting services. Wired Carbon also provides Google Adx access and 360-degree programmatic solutions in both Managed Inventory and Managed Account for publishers.

What’s Next? We’ll be at AdMonsters Ops which we’ll help end with our Post-Ops party (for publishers and friends of our partners).

What’s Next? We are off to London, where we have a ton planned. Publishers, raise your hands because we have a number of invite-only activities for the week including some at ExchangeWire’s ATS London (psst - I have a great deal on tickets and we have things there not on the agenda.)

What’s Next? We will have a quick jaunt up to Edinburgh to do recon for Base Camp in October! Edinburgh-based? Let’s grab a pint!

What’s Next? Cannes you kick it? We can kick it and we are going to kick it at a villa we are sharing with DanAds, Prebid, and MediaMint. Happy hours every night and three panels on Wednesday. Sign up now to attend!
  • A DEI panel on Tuesday over brunch
  • A publisher-focused panel on getting ready for the market to rebound
  • Programmatic In Emerging Channels

What’s Next? In July we are off to DC as mentioned in Digiday. Invite only, but we hope it’s the start of something bigger. 

Okay, no more what’s nexts. Some other updates:

In Memoriam: Ben Reid

Ben Reid for me is the embodiment of all that is great about the ad operations community. He is one of the first people I met and I can’t say enough about how that changed the trajectory of my career and my life. You can read his obituary here. Melissa said it best, “We should all live in such a way as to be as remembered as fondly as we remember Ben.” - Rob Beeler

How the PGA TOUR re-envisioned how they approached advertising

Raef Godwin, VP of Advertising Strategy and Operations at the PGA TOUR talks with Rob Beeler about how The TOUR re-envisioned how they approached advertising. The TOUR created a more premium site and app experience, reducing the clutter and minimizing the number of ads while also growing adverting revenue. How did they do it? Partnering with Clipcentric, they made very ad unit-rich media capable, creating more value for each ad unit.
Watch the video here.

Wanna hear more? Attend Raef's session, When Less is More: Shrinking PGA TOUR's Ad Product Portfolio," live at AdMonsters Ops June 6, at 10:20 a.m. ET.

Beeler.Tech Connect: Chicago
June 8 at 5 p.m. CT
Join your Chicago friends for an informal gathering of professionals from across digital: publishers, agencies, brands, vendors, and consultants. Whether you are an industry veteran or new to the digital ad space, join us. No pitches, panels, or forced interactions. Just grab a drink (booze or non-alcoholic, no pressure here), and grow your network of locally-based peers.
Register here!

Going to Cannes?
We have pulled together various event lists and other resources to make your trip effective and maybe a little healthier. If you have things to add, let us know.

 

Join the Community!

Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome, too. Join our community!

 

The Ops After-Party
June 6 at 7 p.m. ET
Since Ops came to be, Rob has led the Ops after-party activities. It’s time to make it official. June 6, after the Ops reception, we’re hosting a party down the street! Come join us and our friends from Admiral, DanAds, and Prebid, Grab a drink (booze or alcohol-free, you do you), and grow your network.
Register here!

Tech Stack Survey
FatTail is doing a lot of work to create more automation and integration for publishers. They have a survey to get smarter about what the publisher community has in their tech stack. Takes about 10 minutes. 
Take the Tech Stack survey here!

Malvertising Workshop
June 7 from 10-4 ET
Confiant is hosting an in-person malvertising workshop in NYC the day after the AdMonsters Ops conference to allow people to keep up to date on current trends in malware, meet with peers combatting similar issues, and share best practices when dealing with malvertising issues.
Register here!

Burt Intelligence Webinar Series - Programmatic Insights 
June 14, noon ET
Last one in this series.
Register here!

The 2023 Publisher Salary Survey is open!
Help us help you by providing up-to-date information on competitive compensation for our industry. It will only take a few minutes. We promise.
Take the salary survey here! 

Managers, we wanted to make things easier. We have an excel template that you can use to provide data for your entire team all at one time. More data = better report. Download the Team Salaries Submission spreadsheet here! When complete, email it to Melissa.

Our Site: www.Beeler.Tech
A new site = new logins. If you aren’t on the new platform, you need to be to get access to publisher-only content like demos, call recordings, and conversations. You can get access by submitting this quick form. Please use your business email.
Updates from around the industry 

Below is only some of what caught our attention, click here for the full list - #cookiedeprecation, #industry, #DEI, #security, #retailmedia, #adblockrecovery, #brandedcontent

#cookiedeprecation
Beeler.Tech’s Rob Beeler on Publishers in a Post-Cookie World - ExchangeWire.com - this time Rob is the headline!
During this Voxpop, Rob and John consider:
  • How publishers are being impacted by the deprecation of third-party cookies.
  • How publishers can ensure the quality and accuracy of data they use on their platforms.
  • How user privacy can be balanced with effective targeting in digital advertising.
  • How the ad tech landscape could evolve in the next 5-10 years.

The next stages of Privacy Sandbox: General availability and supporting scaled testing - latest update from Chrome on Privacy Sandbox

#industry
As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence - we like to think of it as peddling education, but you can’t always impact the headline.

“Rob Beeler, a consultant specializing in media owners, explained to Digiday how he plans to escort a delegation of publishers to educate such representatives on the day-to-day realities of the industry. It’s an initiative that some hope will curry favor among key decision-makers, particularly as it doesn’t bare the hallmarks of Big Tech.”

#security
BadTrip: A chain of fake travel sites abuses search ads to commit fraud and credential theft

#retailmedia
LiveIntent retail media market report reveals 63% of marketers rank retail media advertising more effective than other digital channels

Recaps of what's being talked about in our Pubs only Slack. Want to join?

 
  • SSPs that don’t provide unique demand
  • Book recommendations!
  • Moat benchmarks
  • Security breaches

Oh! And we had the juiciest, most informative publisher call about benchmarks.

Upcoming Events that Beeler.Tech Hosts and Supports:

Digital Day Camp - Toronto, June 1 - you saw the new agenda, right?
The Ops After-Party - NYC, June 6 - Email us to request a pass
ATS London 2023 - June 13 - 14 - Rob will be speaking! 
Cannes = us + DanAds + Prebid + Mediamint - June 21
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Prebid Summit - October 23
Our Virtual Happy Hour - NEW registration for the rest of 2023 - ​Fridays at 4 p.m.

The Bryant Park AdTech Mixer
Hosted by Jeff Malave
June 13, 6 p.m. ET
The mixer will gather publishers, advertisers, and adtech/martech executives for an informal get-together throughout the summer!
This is not a Beeler.Tech event, but we wanted to help Jeff promote.
Register here!

View our event calendar to see more ways you can get involved in the industry. 

Featured career opportunities:

Nativo has a number of opportunities for full-time remote work across the country. Click here for more information. They also have a Media Solutions Intern position available.

Group Black is looking for a Senior Director, Revenue Operations. The Senior Director, Revenue Operations (SDRO) collaborates with cross-functional teams (sales planning, analytics, business development), and fosters strong relationships with external partners and platforms. This is a full-time remote position.

Index Exchange has quite a few opportunities around the world. They have offices from New York to Paris to Singapore. Click here for more information.

Undertone has an opening for a Senior Sales Director located in Chicago, IL. This Sales Director leader will create a sales strategy that will ultimately increase the Midwest market understanding of how their range of digital advertising solutions can enable advertisers to engage consumers across multiple screens.

News Corp is looking for a full-time Product Manager, Revenue Technology in their New York City office. The primary goal of the Product Manager is to manage the ongoing delivery of key revenue products, platforms, and features, that support News Corp’s Business Units in alignment with their consolidated global roadmap and evolving priorities.

 

Looking for your next opportunity? We can help.

Our free Job Seeker Program helps employers and employees find the perfect match. We’ll feature you anonymously in our newsletter and on social media. Employers, reach out if you would like an intro to any of our job seekers. 

Job Seeker #18
"I create systems to efficiently grow and manage the multiple facets of a digital operations business"...(continue reading)

 

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Beeler (and team) out.
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May 29, 2023
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