Travel Time is Thinking Time. Here’s what I’m Thinking.

Published on June 12, 2023
Technically, I haven’t truly hit the road yet as I write this. I’m still packing. Interesting fact – in the process of packing, I counted the number of sports coats/blazers I have. Guess within 2 and you can get some Beeler.Tech swag. Anyhoo, what I was saying is that when I travel, I turn off my devices and I ponder. These are some of those thoughts…
 
  • Community over EVERYTHING. The OG get-together in honor of Ben Reid was magical. Staying connected is everything. It requires work, but it’s the best work you can have.
  • Desperate media is doomed media. The ad experience is the user experience and if you don’t like going to your own site, your users certainly do not. 
  • Panels tend to mask the underlying division between the companies on the stage. It’s all too nice. The trade headlines can do the opposite as division sells. Conversations over drinks exclude others, but town halls often don’t lead to action. As you can tell, I’m working on something. Stay tuned.
  • Lynne mentioned the “Ops is Sexy” concept at Ops this week and my thinking is “not-sexy is the new sexy.” Substance over flash should win out. That, or I’m just feeling my age.
ATS London 2023 this week. Pubs, we have a publisher-only session there. Hit us up if you are in London this week and we’ll work with you to get you to the event. In addition, Rob will be emceeing and actually presenting: Is this the Return of Direct Sold? Seek out Dayna and Rob if you’re there.

Cannes Lions 2023

Tuesday
Rob will be moderating a panel in Cannes: Creating a Safer Internet and World: Sustainability & SPO at The Haven by Human, June 20 at 3 p.m. The panel includes Rise, Scope3, Butler/Till, Verve Group, and Human Security. 

6 to 9, we'll be at the DanAds Villa with DanAds, Prebid, and MediaMint having a casual happy hour. Sold out, but here are the deets.

Wednesday
We’ve teamed up with DanAds, Prebid, and MediaMint to host a series of dynamic conversations at the DanAds Villa– base camp for all things publisher content and networking.  

Here’s what’s planned for you:
  • Beeler.Tech session at 10:30 a.m.: Attention vs Action. Is DEI Actually Evolving? This insightful discussion will examine global initiatives and actions around DEI and its impacts to our industry. Register here!
  • MediaMint and DanAds at 4:30 p.m.: Get Rebound Ready 
  • Prebid at 5:30 p.m.: Programmatic In Emerging Channels

Followed by more happy houring 6 to 9. Thursday? More happy houring. Can I go home now?

Base Camp: Edinburgh will be the most meaningful event for publisher revenue executives. Taking place October 1-4 in the heart of Scotland, we’ll gather for three days to address critical issues and discuss valuable solutions to our most demanding challenges. Attend to learn from the smartest people in our business and enjoy networking experiences that you won’t find anywhere else. Our initial speaker lineup will be announced soon, so keep an eye on our event page for announcements.

Beeler.Cast Ep 215 with Asaf Shamly
In this Episode of Beeler.Cast, Rob is joined by Asaf Shamly, Co-Founder and CEO of Browsi. Listen in as they talk about topics from balance to Artificial Intelligence, and even throw in a little David Bowie. 

Click here to listen.

Ops After-Party
A good time was had by all! Thanks to everyone who made it out to our party, all 200+ of you, and thank you to our sponsors Admiral, DanAds, IntentIQ, and Prebid, for making the evening possible. 
 

Connect: Chicago
Our friends in Chicago set the example for making local meetups a regular thing. Look at all those smiling Chicago faces! 
Between Things
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  • We post a "What's New in Careers" each month. Check out the previous ones, too. There are a lot of people posting great tips on LinkedIn; we have started to curate the people and the tips.
  • Join our community if you haven’t already. You will get access to content on the site and our weekly newsletter.
  • Melissa here, if you wanna jump on a call and brainstorm, run through some ideas, or vent, reach out. Happy to help, however I can.

Going to Cannes?
We have pulled together various event lists and other resources to make your trip effective and maybe a little healthier. If you have things to add, let us know.

Dinner for our SSP Friends
July 27, NYC
We'll discuss strategies SSPs can use to retain publishers and safeguard supply relations. Join us to exchange ideas and hear how your colleagues are managing this critical part of our business.
Request an invite!

 

Join the Community!

Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome, too. Join our community!

 

Updates from around the industry 

This is just a sampling of what caught out attention - check out the site for more content about programmatic, AI, privacy, bad ads, security, contextual, and retail media.

#programmatic 
Here’s Why The Programmatic Open Market Is Petering Out

#AI
The AI Revolution Is Coming: Confiant Explains What To Look Out For And How To Help Keep Users Safe

#privacy
New Google consent management requirements for serving ads in the EEA and UK (for publishers)

#contextual
Dotdash Meredith Wants To Make Contextual Targeting A Cookie Killer

Recaps of what's being talked about in our Pubs only Slack. Want to join?

 
  • Self Serve
  • Screen Shots
  • The Trade Desk
  • Rich Media in Programmatic
  • Apple Announcement Concerns

Upcoming Events that Beeler.Tech Hosts and Supports:

ATS London 2023 - June 13 - 14 - Rob will be speaking! 
Park Ave AdTech Mixer - June 13
Cannes = us + DanAds + Prebid + Mediamint - June 19 - 23
Publisher Revenue Base Camp: Edinburgh, Scotland - October 1 - 4
Prebid Summit - October 23
Beeler.Tech Virtual Happy Hour - Fridays at 4 p.m.

View our event calendar to see more ways you can get involved in the industry. 

Featured career opportunities:

DanAds is looking for an experienced Quality Assurance Automation Engineer with profound knowledge of Javascript. As an automation QA engineer, you will work with a QA team and help us in automating our tests. Learn more and apply here. 

ADvendio is looking for a Customer Success Specialist to focus on building and executing strategies for adopting and engaging their analytics and software solutions. Interested? Submit your application here.

Audigent has multiple jobs open which are located around the world– some on-site and some remote. For more information, please click here.

 

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Job Seeker #20
"I'm looking for an associate/entry-level role in Programmatic Media Buying where I can leverage my background in data analytics to optimize campaigns..(continue reading)"

 

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