What We Read This Week (ending 16-June)
The full list of content that caught our attention this week.
#programmatic
Here’s Why The Programmatic Open Market Is Petering Out
#AI
The AI Revolution Is Coming: Confiant Explains What To Look Out For And How To Help Keep Users Safe
New AI-powered search from AP upends content discovery
Ad triopoly touts AI at industry event
Forget the Hype: How Publishers Can Safely Enhance Their Products with AI
#firstpartydata
Permutive & Penske Media: Driving value for advertisers with first-party data - Congrats to our friends at PMC!
#Blackcreators
Nielsen and Group Black did a study about the impact of Black creators. Great work Kerel Cooper! Click here to download the report.
Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
New Consent Management Platform requirements for serving ads in the EEA and UK
Google’s Ad Tech Money-Machine Sparks EU Antitrust Charges
Today’s European Commission announcement about our advertising technology
#retailmedia
Retail media ad revenue forecast to surpass TV by 2028
#sustainability
Cleaning up adtech: how buyers can reduce carbon emissions
#privacy
Did Apple kill fingerprinting with Privacy Manifests? - need to subscribe to read
#industry
Why should good advertisers care about bad ads?
#DOOH
Top 15 DOOH Advertising Questions Answered
How Contextual Targeting Delivers Personalization Without Cookies