What We Read This Week (ending 23-June)
The full list of content that caught our attention this week.
#retailmedia
Retail-owned media spending increases 25pc in 2023: report
Kroger's Bold Leap: Pioneering Digital Distribution of Weekly Ad Content
#cleanrooms
WTF is IAB Tech Lab’s Open Private Join and Activation?
Paramount Wants Its Competitors To Use Its New Clean Room
#contextual
How Contextual Targeting Delivers Personalization Without Cookies - shout out to Mia Nolan!
#subscriptions
Stop the Churn: Improving Subscription Retention Rate
#industry
NBCUniversal Says Group Black to Sell Ads in Shows Like ‘Bel-Air’ and ‘The Best Man’ - NBCUniversal has struck a deal with Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, that will let the org “sell ads in shows on its Peacock streaming service that are popular among Black audiences.”
Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion
Gannett sues Google over its alleged ad tech monopoly
Google’s Ad Tech in Peril as EU Joins US’s Breakup Bandwagon
Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees
#badads
How Bad Ads Affect Consumer Perception of Publishers
Advertisers are (still) spending billions on clickbait
#management
#privacy
Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Best Practices for Choosing a CMP According to Google
#AI