What We Read This Week (ending 30-June)
The full list of content that caught our attention this week.
Programmatic Insights Webinar from Burt Intelligence
Watch the replay and download the slides of our programmatic insights webinar from June 14th to gain access into programmatic strategies, benchmarks, and best practices that will increase your advertising revenue.
#industry
MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart
#identity
“Calling BS on Identity” - From AdMonsters OPS is Shiv Gupta's presentation on identity. I think this is a good overview and probably worth the PII to download it.
#AI
Google Stock Downgraded On Views AI Changes To Search Will Slow Ad Growth
Google Violated Its Standards in Ad Deals, Research Finds - Google violated its promised standards when placing video ads on other websites according to new research…
Gannett CEO: Here's why we are suing Google for deceptive business practices
US Supreme Court lets Google win stand against Genius suit over song lyrics - Potentially relevant for future cases on AI + contextual “fair use” debates
Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
#security
Ad fraud: Why money and accountability are holding back progress - Allie is a part of UKSAFC. Rob is having Ian Moss from UKSAFC speak at Base Camp Edinburgh!
Uncovering the Redirect Attack Behind Compromised WordPress Websites
#prebid
Prebid Gets A Privacy Makeover With Version 8 Update
#programmatic
Exploring the DSP market: Insights and strategies for market entry
How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping - shoutout to Justin Wohl
Why Aren’t Publishers Concerned about Supply Path Optimization (SPO)? - shoutout to Scott Messer!
The Trade Desk’s ID5 Integration Makes European Audiences More Addressable
#legislation
Canada will require Google and Meta to pay media outlets for news under bill set to become law
#community
Shoutout to Grouchy Greg Watkins of AllHipHop.com and Jon Roberts of Dotdash Meredith as AdMonsters Keynotes @ Coronado!
Ad Tech Veteran Mike Richter: The Power of Community and the Power Built From Experience - shoutout to Mike Richter!
#benchmarks
DV’s Quarterly Benchmark Report: Q1 2023 - DV published some benchmarks last week - helpful? (PII required)
#DOOH
From Insight to Impact: How Data is Shaping OOH Advertising
#audio
Why Media Buyers Embrace Podcast Advertising as an Effective Channel
#firstpartydata
#adblocking
Why Adblocker Detection is Important for Website Owners