What We Read This Week (ending 8 September)
The full list of content that caught our attention this week.
#flooring
Floor Prices - Much Ado About Something
A response from Lila Hunt - The Economy of Floors
How The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers - shoutout to Justin Wohl & Scott Messer
#google
Privacy Sandbox for the Web reaches general availability
#benchmarking
This Browsi report was interesting and worth the download. Who's winning the bidding war?
#sustainability
Media Sustainability: What’s in it for Me? Written by Chao Liao
#industry
Is half a billion dollars a big-enough Band-Aid to cure what ails local news?
AdTech of Westeros '23 - Rob is included!
Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO
Stores are becoming the next frontier in digital advertising, says ADvendio
#progammatic
Understanding How Important Creative Categorization is to Digital Advertising
#datastrategy
Data Monetization in the Era of ID Deprecation: Best Practices to Pivot and Evolve Your Data Strategy - shoutout to Mia Nolan
#diversity
Mediavine Represents the Largest Percentage of DEI-owned Websites, Per Data from Jounce Media