What We Read This Week (ending 15 September)

Published on September 15, 2023

The full list of content that caught our attention this week. 

#programmatic
There’s No Need For Ads.json. Ads.txt Can Be Reformatted

Magnite and PubMatic’s recent SaaS proposals herald ad tech’s shifting sands

#ai
Websites That Have Blocked OpenAI’s GPTBot CCBot Anthropic - 1000 Website Study

#chrome
First party sets are no longer called first party sets and the number has gone from 3 to 5! Related Website Sets - the new name for First-Party Sets in Chrome 117

New York Bans Geofencing Near Health Care Facilities

#brandsafey
How Brands Can Learn To Stop Worrying About Brand Safety And Love The News - thanks to  Josef Najm for this

#security
Balada Injector 2.0: Evading Detection & Gaining Persistence

#privacysandbox
Privacy Sandbox for the Web reaches general availability

#cookiedeprecation
Why the Death of Cookies Will Make Online Advertising Better

#datacleanrooms
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme

Data Clean Rooms Foster Publisher-Advertiser Collaboration: Study

 

Other news

What We Read This Week (ending 8 September)

September 11, 2023
The full list of content that caught our attention this week. #flooringFloor Prices - Much Ado About SomethingA response from Lila Hunt - The Economy of FloorsHow The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers - shoutout to Justin Wohl & Scott Messer#googlePrivacy Sandbox for the Web reaches general availability#benchmarkingThis Browsi report was interesting and worth t

What We Read This Week (ending 22 September)

September 22, 2023
The full list of content that caught our attention this week.  #programmatic#50: On TTD bidding below the floor price - FYI, Tom Triscari will be speaking at Navigator on November 2Why Major SSPs Monetize the Majority of the Web's Low-Quality WebsitesGoogle Allegedly Adjusts Ad Auctions To Meet Revenue GoalsUnderstanding How Important Creative Categorization is to Digital Advertising#industryAn In