What We Read This Week (ending 29 September)

Published on September 29, 2023

The full list of content that caught our attention this week. 

#sustainability
We need a Collaborative Sustainability Platform

GumGum Inc and Assertive Yield Leading the Way to a More Sustainable Sell-Side Supply Path for Online Advertising

#industry
As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites

Where should Yield Report?

Publicis Media & Top UK Publishers Announce Test of Innovative Privacy-Enhancing Cookieless Technology

#programatic
Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs

#MFA
THE STATE OF MFA - report from Jounce

New parameters define spammy ‘made for advertising’ sites, but media buyers remain wary

LEADING TRADE GROUPS DEFINE “MADE FOR ADVERTISING” WEBSITES

#TCF
TCF version 2.2 - What should I know as a publisher?

TCF 2.2: Key Changes to the IAB Transparency & Consent Framework

#security
ScamClub Threat Intelligence Report Overview

Balada Injector 2.0: Evading Detection & Gaining Persistence

#AI
AI Revolution in Advertising: Enhancing Campaign Performance with Machine Learning

How is GenAI reshaping the ad tech landscape?

 

Other news

What We Read This Week (ending 22 September)

September 22, 2023
The full list of content that caught our attention this week.  #programmatic#50: On TTD bidding below the floor price - FYI, Tom Triscari will be speaking at Navigator on November 2Why Major SSPs Monetize the Majority of the Web's Low-Quality WebsitesGoogle Allegedly Adjusts Ad Auctions To Meet Revenue GoalsUnderstanding How Important Creative Categorization is to Digital Advertising#industryAn In

What's New in Careers – October 2023

October 3, 2023
This is where we’ll post what we’re reading/watching/following regarding careers, mentoring, DEI, etc. Feel free to let us know of something you think is meaningful for our community and why.Helpful LinkedIn PostsTips from our Community + Friends re. hiring and networking 10 things that destroy your chance of getting hired and 10 things to do instead Some things to think about your and others beha