What We Read This Week (ending 22 September)

Published on September 22, 2023

The full list of content that caught our attention this week. 

 

#programmatic
#50: On TTD bidding below the floor price - FYI, Tom Triscari will be speaking at Navigator on November 2

Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

Understanding How Important Creative Categorization is to Digital Advertising

#industry
An Industry In Conflict: It’s Time For Tough Questions And Hard Decisions

#MFA
Confessions of an MFA publisher

Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

#privacy
It’s Official: Cars Are the Worst Product Category We Have Ever Reviewed for Privacy

#cookielessfuture
The Impending Cookie Deprecation’s Ripple Effect On Programmatic Advertising

24 Alternatives to Third Party Cookies: Thrive in a Cookieless 2024 (Part 1: Zero & First Party Data)

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What We Read This Week (ending 15 September)

September 15, 2023
The full list of content that caught our attention this week. #programmaticThere’s No Need For Ads.json. Ads.txt Can Be ReformattedMagnite and PubMatic’s recent SaaS proposals herald ad tech’s shifting sands#aiWebsites That Have Blocked OpenAI’s GPTBot CCBot Anthropic - 1000 Website Study#chromeFirst party sets are no longer called first party sets and the number has gone from 3 to 5! Related Webs

What We Read This Week (ending 29 September)

September 29, 2023
The full list of content that caught our attention this week. #sustainabilityWe need a Collaborative Sustainability PlatformGumGum Inc and Assertive Yield Leading the Way to a More Sustainable Sell-Side Supply Path for Online Advertising#industryAs Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted SitesWhere should Yield Report?Publicis Media & Top UK Publishers Announce T