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When it comes to personal yearly resolutions, I tend to make a dad joke and not take it seriously: "I promise to drink more, start smoking..." However, as I look at Beeler.Tech and our community, I really want to make this year matter. I want to see people grow. I want to solve some of our industry's problems. Not only that, but I want it to be an interesting industry to be in. I mean "good" interesting not "how the Hell are we going to solve for that" interesting.
So here are some resolutions for this coming year. Perhaps you can pitch in and help. Speaking of...
Help others
You get back more than you give, and it's a wonderful way to approach your career. Make sure to help people looking for their next job. Post jobs on the job boards. Be a mentor. Engage in communities like the AdOps, Reddit, or Slack, and for publishers, the Beeler.Tech Slack.
Help people in general. If someone asks you what your charity organization is, do you have an answer? If you don't, pick one and help them with time, money, and energy. Mine is the TD Foundation which is helping struggling veterans. Pick a cause and move it forward. Speaking of...
Move the industry forward
Working in digital advertising is not a calling: it's a job. That being said, you are in a position to affect positive change. You can make all of this work better. Creating good content should be a thriving business and you can help make that happen. More voices should equal more choices and a greater understanding of other people – which is the cornerstone of a strong democracy.
But it needs help. Too few make too many decisions – not because they don't let others participate, but because no one raises their hand.
Focus on some aspect of our industry and work with others to make it better. If you have the energy, you know I'm going to find others with the same passion and connect you. Community is bigger than complexity. Let's fix things by getting together. Speaking of...
Get together often and with intention
In 2023 you are going to be asked to do more with what you have or with less. How will you respond? The answer should be to connect with your peers. Collaborate. Share notes. Save each other time. Those principles form the core of what we try to do with our events, our website, and community tools.
I think the day of the boondoggle is over (for now). Choose events that matter and have purpose. Ask more of the events you attend. Bring something to the events you attend. Drive the agenda. Make them work for you. Leave with something that will grow your career. Speaking of...
Grow your career
I've been in digital advertising/publishing for too long to know if other industries are as dynamic. I can't imagine that they are. Our dynamic nature provides a wonderful opportunity to learn what you do and don't want to do.
There are a lot of talented people in our industry, but I contend that there are not enough with the right skills in the right positions. As automation plays a bigger part in our lives, operations will change. You're lucky enough to know how the sausage is made before it goes into a black box. That knowledge will be invaluable if you start to combine it with the new skills you need.
Make 2023 the year you start to build a personal brand – a brand strong enough that people look to hire you and not have you fill a position. All the pieces are there to do it. We'd love to help you along the way and watch you succeed.
Next week, we'll get back to our "regular" newsletter. It's going to be packed. Not only do we have Base Camp to catch you up on, but a few other things in the hopper. As I said, all we ask for is your energy, and let's make 2023 the best year it can be.
- Beeler Out
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