The full list of content that caught our attention this week.

#SSP - lots happening in this space

An Open Letter: Strengthening Our Partnership and Commitment to DSPs - blog post by Andrew Casale, President & CEO of Index Exchange in response to Magnite’s entry into the buy side.

Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP - interview with Sean Buckley, Magnite’s CRO and Digiday.

Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV - what’s your perspective on this?

#email

WTF is native advertising in email? - Learn how to easily expand your media offering and drive revenue with native ads in email newsletters

Big Hopes, Big Backers And A Big Mountain To Climb For Email Data Startup lockr

#BehavioralTargeting

4 Myths And 1 Bad Thing About Behavioral Ads

#BrandSafety

‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads

#Sustainability

How Publishers Use SPO to Cut Carbon Emissions, With an Eye on Growing Revenue by Catherine Perloff at Adweek. Publishers are finding strategies to reduce carbon emissions.

Scope3 State of Sustainable Advertising Report Q1 2023

#OOH

5 OOH Trends for 2023 - Great info from ADvendio

#HeaderBidding

AWS Solutions Library Samples / Guidance for Building a Real Time Bidder for Advertising on AWS - Contribute to the aws-solutions-library-samples/guidance-for-building-a-real-time-bidder-for-advertising-on-aws development by creating an account on GitHub.

#UserExperience

How publishers can reclaim their audience relationships 

#Measurement

Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain - just in time for the NewFronts and upfronts!

#LinkedIn

Microsoft’s ‘Verified ID’ will confirm that LinkedIn members actually work where they say they do - Microsoft is offering a new tool that lets companies give their employees a way to prove to the outside world that they’re not fibbing about their place of work.